In the “all-digital” era, marketing professionals and creatives are turning more than ever to new technologies to manage their growing content creation needs. The brand’s digital transformation dynamic has indeed accelerated considerably over the past year. In France, 92% of marketing and creative leaders surveyed in Bynder’s 2021 Brand Status Study said they have noticed a sharp increase in demand for digital content from businesses, a higher number to that of the other countries surveyed. Although 22% believe that their company has completed the digital transformation, 60% are more nuanced and mainly report that the digital plan is accelerating. This increase means the marketing team must manage more content and data. These companies appear to have been able to keep up overall, especially through recycling, as 53% of respondents responded that their companies reuse their content multiple times in different ways. Automation so you don’t get overwhelmed Despite their confidence in the future and business, almost a third of respondents prioritize digital content management and optimization. Half of respondents say their company intends to increase technology budget to address these challenges. Marketing automation solutions, software that supports the automation of tedious and repetitive tasks in social networks, email or promotions management, occupy a leading position. Fifty-eight percent of respondents reported confidence in their potential to facilitate the creative process. Next came project management tools and content management tools, which were praised by almost half of the expert groups. Experiments, questions and recruitment on this year’s program In 2020, the increase in demand for digital content in France is mainly linked to the visual effects of social networks. Twenty-three percent of respondents agreed that in the transition to “all-digital,” achieving their core goals is one of their top concerns. 45% of people hope automation will allow them to focus on experimentation through agile marketing.

digital. Behind this new omnipresent word, there is first of all the digitization of information media. However, the essential thing perhaps does not exist… but in the strategic changes implied by this dematerialization. Focus on digital communication. Therefore, digital communication or digital communication was first applied to the Internet, social media and mobile devices. It is now opening up to new channels and technological trends: virtual reality, chatbots and voice robots, connected speakers, big data and blockchain, etc. The channels are the supports Communication terminals have primarily become screens…smartphones, personal computers and tablets. Personal and touch screen. Digital communication marks the disappearance of media and is transmitted through information channels: Social networks Website Blog Newsletter Mobile app Connected objects Liquid information: flows replace media Here are 3 practices that have changed with digital communication. Digitalization is the removal of fixed media (posters, brochures, newspapers, etc.), the support of mobile communication, continuous development, less structured, and closer to dialogue and communication than Mark’s words. Information used to be “solid”, attached to a transferable and exchangeable medium. Thanks to digital communication, information becomes “fluid”, that is to say passing from one device to another, and from one consumer to another, without the need to retransmit the media. As a media-independent medium, information has become a real “channel” in the digital age. Compatible and connected channels, information flows from one channel to another. Communication or Marketing? Communication is closely related to marketing, so communication is usually understood as a part or continuation of marketing. When marketing is only about quotes, products and customer experience, communication is dedicated to communicating the company’s image and brand and communicating with the public within the company. When communication has an “institutional” (company) vocation, operational marketing will take care of “promotional” actions. The marketing department will be responsible for display (web banners), affiliation, natural references (SEO), paid references (SEA), emails or advertisements on social networks… content, as indicated above .

RFID software or RFID middleware is the brain of the RFID chain, which converts the raw data sent by the RFID chip into understandable information. RFID software should be used to: Process the information contained in the RFID chip, Integrate this information into the company database. RFID: what is the use of the software? Through RFID software, the movement of objects/people integrated with RFID support can be obtained in real time or through daily updates. More precisely, a distinction can be made between the following different roles of RFID software: Filter and verify original information, Combine data sent by sensors, Transfer data to business applications, Management and monitoring system. How to choose your RFID software? RFID software offers are diverse and there are many market players, so it seems difficult to make a choice at first glance. In order to facilitate this selection and obtain the right software for your RFID system, the following factors should be considered: Support various media, Meet the EPC standard, Compatible with other countries’ standards, The choice of small vendors which can bring competitive advantages due to differences in software functionality, RFID prices can be freely changed between market leaders and small vendors. Due to the complexity of the product and the specific application required, you also need to consider many other standards, and only you can define these standards based on the RFID software you want to use. Asset and movement tracking There are a range of software solutions available to locate assets and record their entire movements, providing real-time information . The information is transmitted to the RFID software thanks to the reading of the tags by the system’s readers. This inventory monitoring software can be adapted to any business environment. This connected platform for object traceability gives the user information such as the last place where an object was moved or the area of ​​the assembly line where it is located.

What is RFID? RFID means Radio Frequency Identification, or more simply radio-identification in French. This technology makes it possible to read, save and collect data remotely stored on radio tags, also called RFID tags. Each radio tag includes a silicon microchip, an antenna and an encapsulation or  substrate . The chip stores data which is transmitted via the antenna to a reader transmitting at a certain frequency. Radio frequency identification was first used in the 1930s by the British army and then a few years later by the Soviet Union. RFID developed over the following decades (object traceability, security, defense), but it is only since 2005 that it has been used globally throughout the world. Popular, it is found today in many daily uses.  RFID, how does it work?  The operating principle of RFID is simple: the reader remotely reads the RFID tag containing the data by emitting a radio frequency signal. The RFID reader The RFID reader can power passive tags, read and write data on the tags, convert the received information and transmit it to the terminal by transmitting a radio frequency. Frequency varies depending on application. The low-frequency transmission speed is slow and the distance is short, but regardless of the environment, the readability is high. The higher the frequency, the faster the transmission speed, and the longer the range, the harder it is to read. For example, the lower frequency is used for tracking animals and objects, while the higher frequency is used for electronic toll collection. There are several types of readers, always depending on the objective. They can have different sizes, fixed or portable. Passive RFID tags Passive RFID tags are powered by the RFID reader by transmitting electromagnetic energy when in use. Their advantage is prudence. They are easy and cheap to make. Passive RFID tags are the most commonly used. Active RFID tags Active RFID tags can transmit signals over long distances and store more data using built-in batteries. Compared to passive RFID tags, they have higher manufacturing costs and a shorter lifespan. Their use is more specific and their scope of use is also more restricted. Semi-active RFID tags There are semi-active RFID tags. They work similarly to passive tags, but have a small battery to store data. What is RFID used for?  Practical, discreet and easy to implement, RFID technology is now widespread throughout the world. It is mainly used to trace and identify objects or people. It is found in particular in: electronic tolls; access to public transport; contactless payment; the identification and traceability of objects (inventory of department stores for example); access controls; biometric passports; anti-theft devices; household waste management  ; the marking of living beings (plants, livestock, human beings).v

RFID, used for “Radio Frequency Identification”, is a technology that can store, store and record data on media and perform remote retrieval. It has been around since the 1940s and was used to identify fighters entering British airspace at the time to tell them apart. Since the 1980s, RFID was first used by the military and has spread across various industries, from the food industry to healthcare to transportation. How does RFID work? The RFID tag can also be in the form of a tag or label, which is composed of an RFID chip and an antenna, and is stuck on the product. They record the data then use an electromagnetic reader to read the radio waves present on the RFID chip. The Grenoble INP systems design and integration laboratory is studying new RFID solutions to increase possibilities. Which chips should I use for RFID? Chips vary greatly depending on the frequency used and the reading distance. The higher the frequency, the wider the reading distance. RFID chips are also divided into three types: The active chip itself transmits signals within 100 meters and has its own power supply Semi-active chip that sends signals after receiving signals Passive chips only communicate their read-only information and draw energy from it only when the reader requests an action within a radius of only 25 meters. The unit price of the simplest RFID chip is only a few cents. An example: how Decathlon uses RFID? Since the summer of 2014, Decathlon has used RFID for various purposes: tracking goods leaving the factory, inventory in warehouses, and in stores where the technology can also be used as anti-theft. It will take four years from the first pilot to the popularization of RFID. 80% of the products sold by sports brands are from their own brands, which facilitates the installation of RFID chips in the production process. At the end of 2020, technology enabled Decathlon to implement a cashless system in its Decathlon DX stores, allowing payment via the brand’s membership card. An experiment is also underway in the United States. What are the differences between RFID and NFC? The main difference with RFID is that its signal is more secure because its range is very short (10 cm). NFC works by magnetic induction. The communication rate ranges from 106 to 848 kbps/s, and it varies at a frequency of 13.56 MHz. When the chip works, the NFC reader (called the initiator) sends an electric current to connect the communication device (called the target) through the magnetic field. Devices connected in this way convert this magnetic field into electrical pulses, which in turn are converted into data bits. Besides the transmission distance and mode of operation, the last difference of RFID is that the NFC device can be either the initiator or the target.

The importance of new technology and its continuous growth in all areas of our lives, we must have excellent management software to help us run our business effectively, in order to gain a competitive edge in the market. Business management is the most important part of business development because it helps execute all the strategic plans that contribute to the growth of the business. Reducing costs and increasing sales are the top priorities of any business. For this reason, it is crucial to have the right tools to win new customers and expand into new markets. Good business management software or ERP is the answer. How to choose management software or ERP? Later in the article, we give you the advantages that SMEs have in using an ERP.. but first we suggest knowing how to choose  business management software . Deciding which ERP to implement is a decisive step. We must put in place a complete management system that meets our expectations. To do this, we will help you know the criteria to follow to choose the ERP that best suits your business. Know your needs: As a first step, you need to know the functional requirements and rule out the possible implementation of other modules. Flexibility and scalability: The flexibility and scalability of the software will eliminate all current and future limitations. Therefore, find a solution that fits the size of your business. Indeed, even if the principles are the same, management software can be designed for small and medium-sized businesses, while the other is intended for large organizations. Intuitive solution: the user interface should be simple and clear, taking into account that the tools it provides are exactly the tools we need. Reasonable Price: ERP implementation is an investment that can bring returns, but it is recommended to avoid a large initial investment and choose a model that allows you to pay a similar amount each year. The main advantages of business management software If the difficulty lies in choosing and implementing business management software, then the benefits businesses can reap far outweigh that. Making it easier to manage information accurately It allows you to easily understand the company’s balance sheet, income statement and cash flow statement for each client. Using business management software, you can centralize information and make it accessible to all users. Another added benefit is that you can centralize all information, which is a better decision-making tool that can provide a more complete business perspective. Businesses must experiment boldly and understand the need to effectively manage their business data in order to be more efficient and competitive in making business decisions. ERP management solutions allow you to verify the benefits that can be brought when analyzing business data. Managing all of this information scattered across the organization can provide us with tremendous value. However, to fully utilize data, a broad perspective is required and the business must have the right technical solution for the task. This means that businesses need to recognize the power of data, the value of data and recognize what can bring value to our business and what can actually be stored for businesses that have no value, in order to reduce costs data management and storage. One point is very important. . Streamlining processes and improving productivity Different departments of companies act with a certain independence, which ends up generating duplicate reports and records. The integration of management software puts an end to these duplications. By optimizing process management, employee productivity increases. Perhaps the most logical and obvious benefit, by eliminating duplicate work, processes are automated and redundant information is eliminated, so employee productivity is higher.

In the past, web proxies were mere experts in building websites. Today, they have become true partners of SMEs. With the advent of the digital age, organizations have the opportunity to use the Internet as a showcase to promote and increase all their services globally. Internet marketing is entering the business world. This is a new generation of marketing strategy that requires professional knowledge of network agents. What is a network agent? How can this help your business? If you want to know about these issues, please read the rest of this article to lift the veil. A Web agency: What is it? The network agency is an expert in communication structure in website design and implementation of Internet marketing strategies. The Internet is now a veritable gold mine. The enhanced digital display effect is unprecedented. In fact, today’s Internet has become accustomed to: increasing awareness; Provide high-quality services and product promotion; Dialogue with visitors; Scan the audience for the duration of the recording. However, online activities are not enough. Indeed, digital competition is very difficult. Content has always been omnipresent on the web. Therefore, it is necessary to create a web platform with adaptable and consistent marketing strategies. Only in this way can you gain a good reputation and stand out from the competition. The best solution is to trust a top-notch web agency. The role of a web agency in creating an online platform In order to promote business development, with the development of industry digitalization, enterprises strongly need IT portals. Thanks to the intervention of network agents, managers can now adopt a wide range of marketing techniques and digital strategies adapted to their profession. They will also learn the standards to follow when creating dynamic websites and social networks. For the platform to attract a large number of Internet users, the company must consider the development of “responsive design”. Indeed, the site must automatically adapt to the operating system of the tablet or smartphone and their screens. This standard cannot be ignored because visitors mainly use mobile networks to browse the Internet. The SEO mission of a web agency A website has no value if it ranks last in the Google search engine. These are also those for which the assistance of an agency expert in  SEO optimization  is significant. This service provider has started to improve the  natural referencing  of the site since its creation. To do this, he publishes unrivaled content. This tip allows you to transform visitors into customers. It also contributes to the evolution of the blog in Google ranking  . Indeed, before positioning a site, Google robots take the content into account. In order to be at the top of the list on  search engines , the agency carefully chooses the keywords to insert in the articles. These take into account customer activity and the most searches performed by users. Commercial businesses can still opt for  paid SEO  .  Using this tip, the platform gains good visibility on Google. On the other hand, to reduce expenses, the company can launch an advertising campaign on  Google  Adwords  and  Google Analytics.  Thanks to this strategy, the company only pays Cost Per Click. If the number of visitors to the site does not increase, the entrepreneur does not pay for the agency’s service.

78% of shoppers will get information online before purchasing products in a physical store. The same is true in BtoB: the Internet has abolished “word of mouth”. For all companies, whether in BtoC or BtoC, whatever its size, investment in websites is no longer a subject of debate today. However, 30% of French small and medium-sized businesses still do not have a professional website! Are you one of those people and you still think you can do it? Let’s first look at the exact meaning and purposes of a website. What is a website? “But yes, of course I have a website on Facebook” You may have heard this phrase before :-). Surprising, isn’t it? Facebook (and social networks in general) and websites are two complementary but different levers: their uses and objectives are different. Facebook is a social network: you can create profiles and pages, in particular to present businesses, communicate about news, stories, products, and communicate with your network (perhaps like (“like”) or comment) your publications. It is presented in the form of a news feed, with the postponement of yesterday’s publication, and so on. A website is more institutional and durable:  composed of organized pages, it allows you to present your activity in a more complete way. In this sense, it gives you the opportunity to construct a message, to think about the user journey, to provide more information… in short, to implement a real strategy. Another important point: the website belongs to you, which is not the case with Facebook :-). Your site is accessible via a personalized address, called URL, and is hosted on a server on your domain name (example: monsite.fr). A website is a permanent presence, available 7 days a week and 24 hours a day, which allows you to reassure your prospects. Creating a website: different objectives Don’t jump headlong into creating your site. A relevant strategy and a thoughtful communication plan will be your best assets for the success of your project. Start by asking yourself what your priority goal is. Would you like to: improve your notoriety? develop your customer database? increase your turnover? or… wait until a wiser competitor overtakes you 😀?

Now, many micro-businesses use software not designed for this purpose (mainly Word, Excel, OpenOffice) to manage quotes and invoices. Nowadays there is a very interesting method that allows you to automatically generate these documents and automatically perform accounting calculations without causing errors for each statement: invoicing software. The different functionalities Invoicing software can be used for purposes other than issuing invoices. With the help of customer management, accounting support, contract management and other tools, he can participate in the management of the business. Most software on the market provides a module that allows you to perform accounting and update it directly based on invoices issued. In this way, there is no longer any risk of making a mistake when making monthly or quarterly declarations (if you are a micro-entrepreneur). Advantages Let’s focus on 3 modules that are often connected to each other: Customer Management: This tool allows you to list customers and include their contact details, notes, etc. Invoice management: With this tool you can create invoices directly associated with customers. Accounting: Last link in the chain, this tool uses edited invoices to generate accounting. Therefore, the biggest advantage is the centralization of data, which can provide connectivity between each module and save time when searching for specific information and in the organization. How much does it cost ? There are many software programs available on the market: some are  free , others  require payment . There is no “best”, it is the ergonomics of each one that will change. You can therefore try them to find the one that best suits your  activity . For paid software, they are most often provided with a  monthly subscription , around ten euros per month. Which, in the end, is quite insignificant compared to the  gain  that it will bring you later.  So you can go there with your eyes closed! recent news: https://www.c2m.ma/actualites/

Presentation There are many tasks for a notary: Draft and sign a contract, Manage and receive clients, Meet and communicate with clients, Optimize the effectiveness of learning, Manage staff and structure, … FIDUCIAL supports your management comprehensive research by offering you a complete quote for your business. Powerful tools The legal field requires strict work requirements because your job responsibilities are constantly being fulfilled. At PHPCreation, we recognize the value of these fees. In fact, we believe that managing your research/business and the procedures assigned to it should not be an additional burden. Whether it’s the information you want to receive on the statement, generating a detailed report on the profitability of a certain document type, assigning tasks to your research team, or effectively tracking each meeting, everything should be just a few clicks away. Notary management software Your cost is easy to calculate, just click once to start dialing and click again to stop dialing. Everything matches the file assigned to it. You can assign specific tasks to the team so that each file can be completed quickly. You can generate detailed reports on the profitability of the contract or file type at any time. Therefore, you know what the main source of income is. Manage staff time and track file progress. Determine project priority to respond quickly to unforeseen situations. Customers relationship It allows you to continuously monitor each interaction with your customers or partners to enrich your professional image. You don’t have to worry about who you should contact, the software will process it in the form of a follow-up report! This ensures that your customers are well supported and satisfied with your follow-up actions. The directory can contain a lot of information, from customer contact details to their psychological portraits. Each member of your team has their own list. Therefore, the management of subsequent treatments will not create confusion.

Inventory management is a problem that many businesses face. Indeed, good inventory management is essential to ensure the sustainability of a company due to its significant impact on its cash flow . However, stock management is not necessarily easy to implement, particularly in terms of choosing the method used.  So how can you improve your inventory management?  Here we will discuss the issues as well as the different inventory management methods that can be deployed in a company. Inventory management: definition Inventory management is a set of methods used by businesses to understand order quantity and time. The goal is to balance low-cost storage costs with high-volume customer responsiveness. The challenges of inventory management It is the best choice for expensive and/or perishable products that are regularly sold or consumed. Every time the purchasing manager needs to place an order, he will check the inventory and remaining quantity in the order to restore the predefined maximum stock level. Reorder point method The second method of inventory management is the opposite of the previous method. Also known as the “just-in-time” method, it makes the order date variable but the purchase quantity fixed. To this end, inventory managers rely on critical stocks. After reaching this threshold, immediately place an order to restock the business with a predefined and always the same quantity. Please note, once the critical threshold is reached, it is necessary to determine whether the company has sufficient production capacity and therefore meet customer needs until the goods arrive. If the answer is no, then the manager must accelerate the increase in critical thresholds so that the company can continue to meet demand while delivering the product. Choosing your Billing Software The second method of inventory management is the opposite of the previous method. Also known as the “just-in-time” method, it makes the order date variable but the purchase quantity fixed. To this end, inventory managers rely on critical stocks. After reaching this threshold, immediately place an order to restock the business with a predefined and always the same quantity. Please note, once the critical threshold is reached, it is necessary to determine whether the company has sufficient production capacity and therefore meet customer needs until the goods arrive. If the answer is no, then the manager must accelerate the increase in critical thresholds so that the company can continue to meet demand while delivering the product.

Multiplatform Whether it is one-on-one development for a single platform or a multi-platform application , C2M Communication will support you throughout the entire mobile application creation process thanks to the long-term existence of a high-performance team. , and listen to everything within you. Your choice is specific to IOS, Android, Windows… Mobile app design Passion is the root of our success, the hope of better service and the satisfaction of customers who enjoy support and good support in our business are the main reasons that keep us moving forward. All our motivations revolve around the desire to establish a harmonious relationship from the very beginning, and we realize that the client’s comfortable mood also expresses his needs as much as possible, so we take this idea as the key to success and project prosperity This is why our team puts your ideas into practice under practical supervision and support. Please know that these ideas will inspire our team to design unique mobile applications so that your project has our knowledge in this field and can make you truly enjoy your creation. Mobile application development In C2M communication, mobile application development is not only about simple lines, codes and technical elements to follow, but also hopes to bring suitable applications to the world using a set of the most innovative technologies . The solution allows our team to customize each application and ultimately deliver original products to customers, thus avoiding being overtaken by competitors.. Design and ergonomics As we all know, technically effective application is not enough, aesthetic clothing is also a determining factor in attracting the general public. C2M spares no effort in communication and uses the creativity of its collaborators to provide you with an original interface which combines elegant nuances and ease of use. Strategy and performance Once the application is completed and upon its release, we have developed a marketing strategy likely to achieve your objective, thus increasing your return on investment during the first months of the application’s birth in order to guarantee the competitiveness of the application. Sustainability application in a fierce environment. We will continue to reshape our business to better express our creativity on the mobile web, choose your campaign and address best practices in the following areas: competition, activation, retention and monetization. Mobile application maintenance. The design, development and integration phases are complete and the important maintenance and monitoring phase has arrived. This is one of the phases that providers generally ignore and which causes a lot of inconvenience for customers. Therefore, do not turn your head everywhere! Our professionals will set up detailed monitoring there to ensure that the application is working properly so that it is in its best condition at all times. We firmly believe that maintaining high-quality mobile applications allows us to recommend to your partners and expand our application area. read more: Tips for optimal stock management

Production management, definition The aim of production management is to organize and rationalize all stages of industrial production. The production cycle is divided into three stages: Planning: generation and distribution of manufacturing orders between machines, production planning. Production: machine operation, operator management and raw material inventory management. Control and recording: quality control, recording of inventory movements, time recording. The challenges of production management The quality of production process management is essential to obtain the overall performance of production tools. This is achieved by combining safety and well-being of operators, cost, control of deadlines, quality and respect for the environment. Indeed, the difficulty of production management comes from the simultaneous control of a large number of variables. Production management software Computer-aided production management uses digital resources to optimize production management, including planning, real-time monitoring and analysis functions. The benefits of this solution The C2M solution improves the synchronization of production processes, the precision and traceability of operations, and improves control of consumption. As a result, production costs of the industrial company were reduced, inventories were limited, lead times were more predictable, productivity increased, production interruptions were reduced and, finally, compliance and quality have improved. Synchronized with business management solutions, or included in an integrated software package, the industry helps streamline and automate the company’s collective operations. the advantages: Personalization , Technicality , Customer information Advanced tools further improve performance: calculation of net demand, estimator, planning module… Thus, a rich library of dashboards allows companies to manage the production cycle by defining their own indicators. Variety of terminology and accuracy of scope contribute to planning, management and control of operations. Indeed, the possibility of modification (subcontracting, component replacement) gives production flexibility and responsiveness. The traceability of operations and the capitalization of history make it possible to make the information given to customers more reliable. Delivery deadlines are more precise and the ability to keep promises strengthened. Emergency treatment is then made easier. read more: Tips for optimal stock management

POWER Business management software offers unprecedented features, reliability and data security. The size of the database can be used almost unlimitedly and from 5 to 100 users can be configured at the same time. Benefit from an unrivaled wealth of features, and manage the most complex management processes: prospecting, sales, purchasing, multi-warehouse inventory, serial numbers, lot numbers, perimeter, multi-layer nomenclature, markings, components, subscriptions , price lists, etc. . . INTUITIVITY Because the rhythm of efficiency is pleasant to use, Gestimum Sales Management software facilitates access to the most complex functions. Find the benchmark for your office suite: use multiple windows to drag and drop items into quote, transfer leads to customers, unrestricted copy of documents between sales and purchases, benefit from user-friendly user management and safe and quickly access the context context menu. CUSTOMIZATION With unparalleled flexibility, the Gestimum Commercial Management software adjusts to your business, your key success factors and your operational organization, both for display and entry. Manage your filters, select and name your display tabs by user or group, build your tailor-made application from your key management information using personalized fields: free field, drop-down menu, check box, etc. OPENING Direct access to open database records can maintain ownership of your information. Simply access all data in the sales management software for processing, or exchange data with any information system module, CAPM or any enterprise software suite. Import and export to market leading format and simplify communication with customers, partners, suppliers, etc. Read more: QTips for optimal stock management

Here is our passage in Aloula about the sale and availability of computer equipment and its relationship with Coronavirus, which has caused a crisis in Morocco.

Table of Contents Programming Software or Computer Program: Which One Takes the Lead? In the evolving landscape of technology, understanding the nuances between programming software and computer programs is crucial for those venturing into fields like software engineering, web development, and machine learning. A computer program is defined as a set of instructions designed for a computer to execute a particular task, relying heavily on compilers for its functionality [1]. Software, conversely, extends beyond just programs to include a comprehensive collection of programs, data, and instructions tailored to perform specific operations, with its efficacy tied closely to the operating system [1]. This distinction plays a pivotal role not only in project management but also in the realms of Python, Java, and freelance programming, shedding light on the intricate dynamics that govern how digital solutions are crafted and deployed. As the digital world continues to expand, the debate on whether programming software takes precedence over individual computer programs becomes more nuanced. It is interesting to note that software development is often the domain of seasoned professionals, equipped with not just coding knowledge but also a deep understanding of the software development lifecycle (SDLC) [1]. In contrast, creating a program might seem more accessible, inviting beginners to take part in the diverse aspects of technology creation, from machine learning projects to Java-based applications [1]. This article aims to explore the key differences between programs and software, delving into their relationship, development processes, and real-world applications, providing a comprehensive understanding for both novices and experts navigating the complex yet fascinating digital landscape. Defining Computer Program In the realm of technology, understanding the essence of a computer program is pivotal. Let’s delve into the core attributes that define a computer program: Basic Definition and Structure: A computer program is essentially a set of instructions aimed at performing a specific task. It is characterized by its simplicity and specificity, often created by a single user or a group of programmers. The heart of a program lies in its code, which is written in various programming languages such as C, Python, or Java, and is then compiled into machine language to ensure faster execution [3][4][5][6][7]. Unlike software that may feature a user interface for interaction, programs typically do not have any user interface. This aspect underscores the program’s focus on functionality over user interaction [3][4]. Execution and Functionality: The execution of a computer program involves a two-step process: writing the code using a computer language and then compiling the source program with a special program called a language compiler. This results in an object program or module, which can be executed to perform the task designed by the programmer [8]. Programs can be interactive or batch-oriented. Interactive programs engage with users or other programs, receiving data and providing outputs in real-time. Batch programs, on the other hand, execute a set of tasks and then terminate, often without direct interaction during the execution phase [8]. Applications and Development: The applications of computer programs span across various domains including communication, entertainment, web technology, and education. This wide range of applications highlights the versatility and importance of programs in the digital age [10]. The development of a computer program starts with formulating a task and expressing it in an appropriate computer language. This specification is then translated into a coded program, which is directly executable by the computer. The languages used for original formulation are called problem-oriented languages, with principal examples being C, Python, and C++ [9][10]. Understanding the intricacies of computer programs not only illuminates the foundational elements of programming but also provides insights into the broader spectrum of software engineering and technology development. Defining Software Software, in the broadest sense, is a comprehensive term that includes a variety of components essential for a computer’s operation. It encompasses not only individual programs but also a wider array of operating information and data that instructs the computer on how to perform specific tasks. Diving deeper into its structure and functionality provides a clearer distinction from singular computer programs: Classification and User Interface: Types of Software: Software is primarily classified into two major types: Application Software and System Software. Application software is designed to perform specific tasks for users, such as word processing or web browsing. System software, on the other hand, operates directly on the hardware to provide a platform for all other software [3][15]. User Interface (UI): Unlike individual computer programs, software often comes with a user interface, which can be graphical (GUI) or command-line based, facilitating easier interaction between the user and the computer [3][4]. Development and Functionality: Creation Process: The development of software is a meticulous process that involves compiling, testing, and debugging to ensure functionality and reliability. This contrasts with the more straightforward development process of a computer program [4]. Software as a Superset: Encompassing a broader range of functionalities, software can be seen as a superset of a program. It may contain multiple programs that execute sequentially or simultaneously to accomplish a particular job, making it significantly more complex and versatile [5]. Distribution and Licensing: Methods of Distribution: The distribution of software has evolved significantly, with current methods including digital downloads over the internet. This flexibility in distribution methods caters to a wide range of user needs and preferences [15]. Licensing and Patents: Software licensing and patents are crucial aspects that restrict usage and protect the intellectual property of the developers. These legal frameworks ensure that the rights of software creators are maintained while allowing for controlled distribution and use of the software [16]. Understanding these key aspects of software illuminates its critical role in modern computing, highlighting its complexity and the extensive work that goes into developing, maintaining, and distributing these systems. Software not only includes the executable programs but also the operating system, libraries, and data that enable computers to perform a myriad of tasks, from simple calculations to running complex simulations, across various fields such as business, entertainment, and education [14][15][18]. Key Differences Between Program and Software Understanding the key

Before seeing what  digital communication is in Morocco . Let’s do a little historical reminder. The means of communication used by businesses have constantly evolved over the last century. Originally we communicated exclusively via advertising posters. Then, with the advent of television, we became interested in advertising spots. And in recent years, an environment that was completely unsuspected has almost taken a monopoly among previously known communication strategies. This is obviously the internet environment. Internet at the origin of the explosion of digital communication in Morocco Digital communication in Morocco is a modern concept which designates digital communications media. These media are theoretically television, mobiles, tablets and PCs. But in reality when we talk about digital communication we are referring to so-called “digital” media. Which means they are tactile.  The digital tools which are therefore concerned by digital communication in Morocco are in fact: mobiles, tablets and touchscreen PCs . You obviously understand that touch media uses a web server. And as a result, it is largely thanks to the internet that businesses succeed these days. Good digital communication is established via a website You will have understood that the internet is the basis of a company’s digital communication . It has become the most popular place for discussions, buying and selling at the moment. Whether a consumer wants to buy a car, a piece of clothing, a toy for their child, or even get information about a company.  The first instinct of each of us will be to consult a search engine to find answers to our questions. Create a website in Morocco to succeed in your digital campaign: One of the best ways available to a company to communicate effectively with its customers, and thus succeed in its digital communication campaign, is to  create a website  ! The possibilities will be numerous and each website will meet specific needs. You want to ensure visibility on the web,  create a showcase site  ! You will be able to present your company, your services and your products. Your customers will thus be regularly informed of new developments in your company. To attract more customers and increase your turnover, the  E-commerce site  will be the most suitable for you. You can sell all your products there. Your availability will be unconstrained, since your website will be accessible 24/7. It will also be possible for your customers to contact you at any time using the contact form which will be directly integrated into your website. If you have any special requests regarding the type of website you want to create. Your communications agency in Morocco will be responsible for creating a tailor-made site for you. The advantage of this site is that you can adjust it as you wish according to your requirements and constraints. You are thus assured of successfully carrying out your digital communication campaign. Creating a website for your business in Morocco is therefore a fundamental step to succeed in your digital campaign.  Don’t forget that customers/consumers/prospects are mainly Internet users (now mobile users). Before making a purchase, they will go to the web to look for possible information on a particular product, service or company. What you should do and the mistakes to avoid during your digital communication You have to be precise in choosing your target.  The clearer and more precise you are in your customer choices, the more relevant your offers will be. You must seek to know your customers. What are their preferences? Which brands do they prefer? What exactly are they looking for? To make your digital communication strategy a real success, you will need to develop  complete specifications  . A company’s digital communication must respect a certain timing. You should neither communicate too early nor too late about your projects. Some companies choose to keep the secret a little too long, and they risk being outpaced by their competitors. Others choose to communicate too early, when their project is not quite finished. This risks giving a negative image to their customers. You don’t have to communicate all the time!  Social networks  are good but you have to know how to use them wisely. Only post if it’s truly worth it. Each post should be carefully considered. You are not talking to your friends! You are talking to your customers! The best current communication strategy therefore turns out to be digital! It’s a strategy that is omnipresent among all companies that want to definitely stand out.  All you have to do is trust your web communication agency in Morocco by digitalizing your business. Read More: digital communication in Morocco, 10 trends to discover for 2024

How will digital communication in Morocco 2024 evolve over the coming years? What are the marketing and digital communication trends in Morocco in 2024 ? You are probably asking yourself these 2 questions. And that’s understandable… Previously shy or indifferent, brands no longer hesitate to get involved and communicate on these commitments: CSR, fight against inequalities, digital detox, transparency and quest for meaning, the last few months have raised multiple issues for brands and advertisers . Issues that have permeated advertising creation throughout the year and dominated award ceremonies. These trends call on brands to a new way of communicating around their identity. How does it relate to the era of everything connected and multi-screen where everything is consumed massively, and if possible quickly? What will be the innovation, use or approach that will make the communication of tomorrow? We interviewed different leaders in the sector to find out what, according to them, will be the next digital communication trend in Morocco in 2024. 1- The emergence of new conversational platforms It will not have escaped you, alongside the web behemoths, Facebook and Google (with YouTube), new platforms have emerged creating new uses for consumers, and therefore new challenges for brands. TikTok, Twitch, Discord and obviously Fortnite are trying to reshuffle the cards of digital communication in Morocco 2024 . Especially since on the other hand, a certain platform is exploding thanks to its unique functionalities and uses. 2. More data = more creation As engagement and  reach  decline, we are seeing a return to advertising creation, after years of data optimization. More than a return,  Jean Allary , partner and Head of Strategic Planning at Artefact, sees “ a need for advertising creation in digital. The more sophisticated we are in digital marketing – with data, personalization, etc. and the total abandonment of mass marketing mechanisms – the more we segment messages, media, target groups, and the more we tend to believe that the media controls creation: that is to say, the right place at the right time to the right people. ” “ This strong idea gives very branding films which aim to create interruption ,” he explains.  Then, we unroll the thread via small formats for performance during the customer journey, retargeting, ad hoc content on Amazon, ad hoc emailing in the CRM, etc. There is therefore consistency and integration of messages around this strong advertising idea, but which would be less effective without strong ideas around Fisher Price’s value proposition to mothers compared to the competition. ” Data and creativity can (must?) go hand in hand, despite the reluctance of two worlds that everything seems to oppose, as  Jean Allary confirms  : “ There can be mistrust between people who are very “digital” and advertisers, at the same time beyond the generational gap, but in reality there is nothing more effective than loving one another and getting the best of both skills to design systems that are relevant, modern and effective. ” As proof, he points to Apple, which offered an interactive art tour in augmented reality in Paris this summer, in partnership with the New Museum in NYC. “ The creations made by internationally renowned artists, and which the iPhone has made easily accessible, have given new life to the brand’s experiential journey ,” he believes.  This type of artistic initiative opens a new avenue of digital expression, and should multiply in the months to come.  » Companies are all relying on technological solutions that make these experiences more fluid (augmented reality, apps, VR),  “but by doing this, we are making the customer experience a convenience, a banality ,” warns  Benoit Bertrand .  The routes are the same, the technologies are the same, the brand and everything that makes it unique are diluted in the functional, until they disappear. ” For him, this standardization of the use of technologies is “ a real point of alert and a challenge ” for brands which will only be resolved by “ creativity and hybridization between the culture of the brand and that of technology . “This is what we call at Isobar, the  Creative Experience ,” he explains.  That is to say the ability to build memorable experiences, using technology to imagine products or services that create value, driven by powerful storytelling .” What the agency imagined with the Jet Lag Social Club (Flying Blue). 3. The monetization of instant messaging, which has become central For  Arthur Kannas , managing director and co-founder of the Heaven agency, the next trend in digital communication will be the “Messengerization” of existing social platforms. Quesaco? “ Facebook is setting out to conquer the monetization of private conversations. This has become a trend confirmed by Mr. Zuckerberg: the growth of interactions on the platform is now observed through private exchanges, via messaging and groups, as opposed to disengagement on public flows. ” Indeed, these under-the-radar conversations have become a major issue for Facebook since dark social now represents the majority of content shared online, according to a recent study. “ The year 2018 having been a major turning point for Facebook’s image, it is the time to devote its efforts to areas other than feeds, public content that is costly to control and advertisements that are costly to verify ,” he explains. -he.  Following the Chinese WeChat model, Facebook will take advantage of this situation to bring together its Instagram, Messenger, WhatsApp messaging services and thus constitute a new colossus with more diversified sources of income (commerce, transaction, subscription, currency with Libra) than just advertising . This merger will be as much an area of ​​transactional and conversational opportunities for brands as a “ bulwark against a risk of dismantling against a backdrop of monopoly in the US” , predicts  Arthur Kannas . With the monetization of platforms,  Julien Ferrand  sees the opportunity for advertisers to move  “from a role of product supplier to that of a service provider . » This involves, for example, “ providing a Whatsapp number to access ultra-personalized advice. “That’s what Hellsmann’s did with Whatscook ,” he recalls. The brand has thus gone from mayonnaise manufacturer to cooking coach. “ A great service proposition ,” he believes. Like last spring, where Fitbit, a specialist in connected coach watches, offered fitness programs directly integrated into a chatbot with the support of the media Jam. “ Each

Digital is becoming a major issue for all companies. Chance has no place here, a real digital communication strategy must be put in place to  make the most of this new trend . In the long term, building a  digital marketing strategy in Morocco offers you the guarantee of improving your visibility and stand out in a competitive world. From auditing your activity and your competitors, through defining your objectives and implementing a  detailed marketing plan  : discover the different steps to developing a  digital marketing strategy  for your business. What is a digital strategy? Generate traffic, convert prospects, analyze customer behavior and build loyalty: to successfully achieve such objectives, companies must implement a real  digital marketing strategy . The latter is defined by a set of actions that will allow you to meet your objectives through digital tools and online marketing. Integrating into the general strategy of your company, the  digital strategy in Morocco is made up of several elements such as the creation (or redesign) of a website, the use of social networks, referencing, content creation… It It’s not enough to use a few random channels to have a  digital strategy  that has an impact. To be effective, it must be carefully studied upstream and subject to a thorough audit. This work will allow you to define clear objectives and a  relevant action plan  consistent with your  overall business strategy. A prerequisite for establishing your digital strategy: analyzing your market There is no  standard digital strategy  : to define an action plan adapted to your objectives, it is necessary to first analyze your market and your competitors. Defining your target market The SWOT analysis method   (which translates to SWOT in French) is an effective audit tool to help you clearly define your target market. To do this, the following elements should be analyzed: Strengths  : your expertise, the location of your activity, the added value of your products or services… Weaknesses  : your bad reputation, the quality of your products, lack of expertise or originality, etc. Opportunities  : the development of your market, those that need to be exploited… Threats  : new competitors, prices, innovative products or services, etc. During this analysis, be realistic about your strengths and weaknesses and take into account your current situation and the future of your business. There is no need to develop analyzes that are too long and complicated: be concise, because your SWOT is above all an inventory of your environment. Benchmark of your competitors and their digital strategy Analyzing your business is not enough: to  develop an  effective digital strategy, you must observe the activity of your competitors. They have the same goals as you: their methods, means of communication and tools used must therefore be monitored. Look at what works for them, and identify the actions that have an impact. The objective is obviously not to copy them, but to be inspired by them, or even to do better. These elements will allow you to have additional avenues for your  marketing strategy. Audit your current online presence and that of your competitors Before investing in communication tools and campaigns, it is necessary to carry out an  audit of your current digital presence  . Where are you present on the Internet (social networks, sites, blogs, etc.)? Do you have good SEO, a social network that generates activity, a blog with recurring traffic, a responsive site? What content is broadcast? The quality of your online presence matters. Do not hesitate to call on experts who can audit your website (referencing, loading speed, etc.). These elements should not be neglected, because they will allow you to identify what you can improve and enrich your action plan. It is also a way to know more about your audience and what they are looking for (bounce rate, number of pages visited, etc.). Don’t forget to analyze your competitors’ online presence. As well as inspiring you to expand your visibility, it’s an ideal way to evaluate what’s working best and incorporate additional channels into your strategy. Define who the targets of your digital strategy are Before you want to communicate with your target, you must know them. Define your  buyer persona  : who is he? What are their needs and motivations? On which social network can I reach it (Facebook, Twitter Instagram, Linkedin)? Knowing who your customers are is essential: this will allow you to direct your marketing strategy in the right direction, and to prioritize the targets to reach. Also read: Important Tips for Developing Your Digital Strategy

RFID technology and solution in Morocco allows companies in different professions and sectors (Industry, logistics, commerce, distribution, Agri-food, etc.) in Morocco, Algeria, the Caribbean, France and Reunion to save time in different operations, and improve productivity while guaranteeing security and traceability. Thanks to the possibility of memorizing, retrieving and automatically managing a significant amount of information that it must process through remote data. RFID tags make it possible to synchronize physical flows with information flows. Features: Simplification of inventory operations Information available in real time. Security of data exchange protocols. Better availability of items. Reduction of huge costs linked to merchandise recalls. Effective management of product flows. Identification of flights Traceability of operations. Fluid inventory management. RFID The tailor-made RFID (Radio Frequency Identification) solution in Morocco offered by ActiveIdentity services protects retailers’ profits, prevents theft and improves overall efficiency. – Retailers operate in an extremely competitive economic environment while having to keep up with increasing retail channels as well as ever-changing consumer habits. – Whether it is a fashion store, jewelry store, pharmacy or supermarket; Securing inventory, reducing shrinkage and optimizing employee productivity are the keys to business success. – We offer a full range of intelligent security and inventory solutions to help protect retailers and remodel everyday retail environment: • Maintain inventory accuracy • Reduce shoplifting, theft and supplier fraud • Protect your profits To be able to guarantee our customers the deployment of a reliable software solution, ActiveIdentity services has invested in performance tests of the majority of RFID technology equipment existing on the global market, which allowed us to choose and conclude partnership contracts with world leaders in technology in terms of RFID equipment and consumables (tags). Read More: What is RFID and how does it work?