An essential communication tool, the website is one of the most effective ways to communicate and attract new customers. If you don’t yet have a site or your brand needs a new website, here are the few steps to follow for creating a website in Morocco !   1. Identify your goals and define a strategy Firstly, before even planning the creation of a Moroccan website or the redesign of a site, you should collect as much information as possible. Check what works on your current site, look at the competition’s sites and take into account the comments of colleagues and customers on what already exists. If you hire an expert to develop your website, they will ask you questions about your goals, your target audience and your priorities. Answer the basic questions To begin defining the structure of your website, you must first answer these four questions: what are your goals and needs? Do you want to promote a service, a product, specific information (product showcase site, blog, ecommerce, educational site, site based on a theme)? Who is your target audience? What will be the content of the site? Define your strategy Identify in advance the keywords useful for your SEO on search engines. Likewise, you must choose a theme for your website, as well as a target audience. For quality SEO, the site should be devoted to a unique and well-defined theme. Finally, you will need to determine the social networks on which to communicate (Linkedin, Facebook, YouTube, Instagram, etc.) and what type of web marketing action you will implement (affiliation, sponsorships, emailing, etc.). 2. Define your name, accommodation and budget The second step is to lay the foundations of your future website. Some important decisions to make.    Choose a domain name If your site is a brand, take the name of that brand if the domain is available. Otherwise choose a name that is easy to remember, identifiable, not too long, easily referenced and why not with a keyword representative of your activity.   Choosing accommodation There are two hosting possibilities: if you have servers and a team capable of intervening, you can internalize the hosting. Less expensive because it does not entail additional costs, it requires a team available 24 hours a day to ensure continuous and quality service. You can also outsource the hosting of your site to a professional host (shared servers or dedicated servers).   Write specifications The specifications are important to list all the tasks to be carried out for the creation of a Moroccan website . In addition, it also contains the constraints that stakeholders will face in carrying out their project. Define the structure of your site Creating a tree structure for your site will allow you to think about the organization of content. Indeed, at this stage you will have to define key aspects related to positioning on search engines. Hence the importance of keywords, which you will have worked on beforehand. 3. Design and creation of your model The design and creation of a Moroccan website and your model will follow. At the end of this step you will see what your site will look like (content, your brand logo, structure, color code and photos). This is also where you can make the first modifications. Write content Creating quality and original content is essential for good SEO. Also consider calling on a “microcopy” specialist to properly work on all the text on the site. Writing in a clear, effective but also attractive way is not so easy. To stand out from the competition, you must integrate “microcopy” into your UX strategy. Know that a few words could be enough to improve the conversion potential of your website. A simple sentence can reassure Internet users and convince them to contact you. Create site wireframes The wireframe is the functional model of your site. It presents the graphic and aesthetic aspects, which allows you to focus on the organization of the content and the navigation path. The chosen structure must be in accordance with your SEO strategy. 4. Web development The programmers come into play! The web integrator will transform your graphic models into indexable pages, via programming lines in CSS (for colors) and HTML (to structure the pages). Integration of site pages The front-end developer will transform the graphic models into pages interpretable by any web browser. Micro-interactions as well as visual animations will be carried out at this time. Interaction with the database If your site needs to store information, you will need a database. The back-end developer comes into play to add a database and a dynamization layer to the static HTML pages. The interaction of your site with the database will be done through other development languages, such as PHP or ASP.   Carrying out the tests Before your site goes live, it is recommended to carry out tests to ensure that each page works. Once everything is up and running and the site is running smoothly, it’s time to put it live. Read More: Creation and Design of your website 

Depending on your needs and your types of operation, one or the other of these tools will be useful for your projects, so I will summarize these strengths and weaknesses for each. Finally find your  ideal free project management software  in this selection! Here are 7 Free Project Management Software in 2020. 1. monday.com Among the best free project management software  , Are you looking for a powerful, efficient and intuitive project management and teamwork tool? monday.com is the ideal online software because it has many features such as task management (prioritization, assignment to team members), setting up objectives and deadlines to guarantee good productivity. You control everything in one place by tracking the progress of projects in real time. You can store files directly in the collaborative workspace but also connect thousands of other tools to speed up projects. 2. Trello Perhaps the best known of the free management tools, Trello is one of the essentials! The concept of project management is in the form of “cards” containing lists of actions that you can move onto a table that you have structured with columns according to your needs. For example, you can create a column for urgent and important actions, another for urgent and unimportant actions, etc. This logic follows the kanban procedure for project management (the one used by Toyota). 3. FreedCamp For those who are familiar with the BaseCamp management tool, they will not be disoriented by FreedCamp which includes its main functionalities, but with the advantage of being freemium. The idea here is to manage team projects with several features such as task assignment, the possibility of commenting, a calendar view of actions to be carried out, document management, etc. The tool is well thought out if you have several projects in parallel with several teams. 4. Zoho Projects Zoho Projects is part, as its name suggests, of the Zoho suite of professional tools (CRM, Docs, Mail, etc.). Among the notable advantages of the solution, we can cite the dashboards on the progress of different activities as well as the integrated time tracking system, potentially very interesting for agencies in particular. We can also note the integration with other Zoho solutions, as well as Google Docs or Dropbox. 5. Wimi Wimi is a freemium French project management software created in 2010. The interface is very pleasant with also a presentation in the form of kanban. Note that Wimi also offers several potentially useful professional tools such as discussion channels, video/audio calls, collaborative platforms, etc. 6. Todoist It is the tool that I use every day for my task management, but also an excellent simple project management tool thanks to the teams option and the possibility of adding files and comments. I particularly like the clean design and several good ideas such as recognizing dates directly in tasks. 7. Wunderlist Free project management software  , Wunderlist is also another task management tool that has grown strongly to become a simple and very effective project management tool! The solution was bought by Microsoft, and gradually linked to the group’s other software, which is very interesting from a project perspective. Read More: How to Choose Project Management Software?

Whether you want to improve your website or more broadly your visibility on the internet, take the time to do an SEO audit. In other words, an inventory of your SEO and your visibility in Google, YouTube and other search engines. Here are 5 important analyzes to analyze my website and improve your SEO. Step 1: Performance Analysis The first step is to use  Google Analytics  to observe the evolution of your traffic, the time spent on your website or your blog and the bounce rate. Beyond these three KPIs, pay attention to the URLS (fixed pages or blog posts) that performed the best. This web content should inspire your next creations and actions. Step 2: keywords and positioning The heart of SEO is the keyword, that is to say a user query that corresponds to your activity, your product or your brand. Example  : I am a real estate agency in the north of Lyon. My keywords will be “real estate agency Lyon”, “buy apartment Lyon”, “rent student studio Lyon”, “how to sell my apartment”, “copro trustee in Lyon”… To develop a complete list of searches and associated keywords, use the  Google Ads keyword planner . Check if you are well positioned on these keywords (in the first 3 search results for a given keyword). If this is not the case, rework your content or create web content around your keywords (press releases, blog articles, videos, etc.). Step 3: Check Metas Check that basic optimizations have been made on all pages of your website/blog. Starting with the metas: The meta title: the title of your content, visible on the search engine The meta description: the short paragraph that summarizes the content Let’s add to these two fundamentals a series of important optimizations: A URL that will include the keywords A text that will exceed 500 words and include keywords Headings: H1, H2, H3… An internal and external network From alt text to images Microdata or enriched data If you have WordPress, use the  Yoast plugin  to make these optimizations. Step 4: Responsive, duplicate and loading time A website that displays poorly on a smartphone or that loads slowly will necessarily be penalized. Quality content is of no use if the page supporting it is non-responsive and loads in more than 3 seconds (in 3G). Google’s PageSpeed ​​Insights  gives an idea of ​​loading speed. For responsive, use  Search Console . Another big factor in deindexing (at least poor positioning): duplicate or too close content. Each page of your website should be unique. Tools such as  SiteLiner  spot duplicate sentences, phrases and paragraphs… Step 5: Backlinks and off-page SEO Backlinks or inbound links play a central role in your SEO. The  Ahrefs tool  allows you to analyze the nature and quality of the links that lead to your website. The relevance, authority and diversity of these links determine the quality of the backlinking. Read More: Understanding RFID Technology

We can see that that year, nearly 70% of 40-59 year olds surveyed said they had made  online purchases , which represents more than half of the population! With the continued evolution of digital technology, the retail industry has undergone profound changes. By 2023,  22%  of retail sales will be made through e-commerce. To continue to exist, points of sale will have to develop a global digital strategy. Focus on 5 techniques and important advice to develop your digital strategy and use digital marketing as the spearhead of your business! 1. Embrace multichannel marketing With multi-channel marketing, the customer retention rate increases up to  89% . Additionally, these loyal customers spend  13%  more on purchases. What is multichannel marketing for retailers? It’s about connecting online and in-store shopping experiences. The goal is to provide a consistent experience throughout the buyer’s journey. The omnichannel approach relies on customer journey mapping to identify touchpoints that can make the difference between a sale and a missed opportunity. Retailers must encourage an integrated approach to shopping, both online and in-store. Take the example of customer service. Consumers can visit the store if they are looking for an immediate solution, or benefit from online or chatbot support. In both situations, the message must remain of the same quality. There should be no inconsistency between different channels. In addition, a complaint started via one point of contact must be able to continue on another. Are you thinking about integrating a chatbot into your website? Estimate the price of its creation for free using our simulator! 2. Integrate voice search According to a study conducted by Econsultancy, only 6% of retailers identify voice as an interesting opportunity in their sector. However, voice speakers are increasingly present in consumers’ homes. Moreover, 40% of users use it to make purchases ( 50%  will be equipped by 2022). The reason ? Voice search offers an easy, fast and convenient experience. Retailers should now optimize their website for voice search via: The use of conversational keywords adapted to search intentions. Optimizing product descriptions for different stages of the purchasing process 3. Link point of sale and e-commerce To improve the fluidity of the customer experience in the retail sector, focus on click-and-collect! The principle remains simple: customers buy on your e-commerce site and physically come to pick up the items in your store. This additional service allows your customers to have more flexible times to pick up an order. Furthermore, almost half of customers who opt for click-and-collect make an additional purchase when they go to the store. A must to increase your sales! 4. Use social networks to target your catchment area Social networks offer very advanced targeting features! These allow you to easily reach consumers who are likely to purchase your products. So enjoy it ! Take the example of a store that sells wedding dresses in Paris. With Facebook, Instagram or even Pinterest, this business can target a relevant audience, such as women aged 24 to 40, engaged or interested in marriage. Obviously, since the store is located in Paris, the merchant can geolocate the advertising so that it is only displayed to women living in the capital. 5. Develop an app Developing the digital presence of a retailer involves creating a mobile application. 83%  of users appreciate a customer experience that combines retail and mobile app. An application allows consumers to: Select the products of their choice Save their favorite products Chat with a customer advisor Stay informed of news and promotions Order their favorite products directly Benefits that are reflected in your turnover and your customer loyalty rate. Read More: Strategies for Learning Business Management

Leading a team is often  a tiring and demanding experience . Fortunately, there are many techniques to make managing a team much simpler and more rewarding. So here are the strategies for learning business management in Morocco. As you build a team for your project, you’ll begin to see the best ways to help, what goals to set, and how to communicate effectively with others. These strategies improve over time, but there are some steps you can take to speed up the process. Simplify your management strategy  with these team management tips that will help you develop talent, lead your team, and achieve better results. Don’t allow yourself to blindly rush into a project without first examining ways to develop a united group of teammates. Here are some team management tips that will make your job easier. 1. Hire the right people Finding the right members for your team can be difficult , but it’s crucial to the productivity of your project. When hiring candidates, get to know them one-on-one to better understand their talents, skills and strengths. This will allow you to make informed decisions when adapting positions and responsibilities, to properly learn business management in Morocco. 2. Set achievable goals Each member of your team should know what they are trying to achieve on a daily basis. Without clear, concise goals, your team will miss deadlines or forget tasks. Set goals as a team and also discuss individual goals with each person to confirm you are all on the same page. 3. Establish a team mission While your team should have day-to-day goals, you should also have a long-term goal that you are all trying to achieve. Open a discussion with your team members to share your ideas or suggestions on this topic. Use this feedback to  set a team mission  for you all to work towards each day. 4. Be more efficient Tasks and responsibilities can easily get abandoned when multiple people are working on the same project. Effective team management ensures that each team member has a workload that matches their skills and keeps them engaged. Often, this can mean bringing several people together to collaborate on certain tasks, to properly learn business management in Morocco. In addition, you can try to use many things such as  remote transmission software  or even  online calendars  which will allow you to better organize your structure. 5. Maintain open communication Keeping communication channels open is essential to ensure the success of any project. Using a tool like  Toggl Plan  can help your team know deadlines, individual tasks and allows them to discuss the details of those tasks with each other. These capabilities allow your project to run smoothly and avoid overlapping responsibilities or missing deadlines. 6. Manage time wisely Project managers tend to feel like there are never enough hours in the day, making effective time management a central part of any project. Avoid time-wasting activities, such as excessive meetings, personal use of social media, and other distractions.  Instead, keep your team’s priorities under control with numbered lists and definitive calendars. Discover 20 time tracking software to better manage your time, to learn business management in Morocco. 7. Discuss teamwork in performance reviews Accountability is essential to maintaining an effective work environment, which is why  you should hold performance reviews at least once a year . As part of these reviews, discuss each person’s contribution to the team and the extent to which they remain involved. Praise them for their positive contribution and discuss ways to improve any shortcomings. 8. Provide feedback Sincere praise is a source of motivation and dynamism for your team members. As part of your performance reviews, give honest feedback and constructive praise . Also, give them the opportunity to give you feedback on your leadership tactics to ensure you are doing everything right. necessary as a manager. 9. Solve team problems Unfortunately, teams can disagree from time to time, which makes resolution an important aspect of your job. These issues don’t always resolve themselves, so there may be times when you need to step in and help the people involved find a solution or compromise . Avoid large group problems by resolving conflicts immediately. 10. Be enthusiastic about projects All good managers know that a good mood is contagious to those around them. There will be times when the work will be arduous or particularly difficult . Find ways to maintain a positive attitude within your group by hosting competitions or offering additional incentives. 11. Do your part and more Team management is not about pointing fingers and simply instructing others to do all the work.  Particularly when deadlines are approaching or the workload is falling behind, you need to be available to step in and provide the necessary assistance. Your team members will have more respect for you because they will see your efforts, which will push them to work harder as well, to learn business management in Morocco. 12. Host team building events Your group should be a team both in and out of the office.  While they don’t need to be best friends, organizing team-building activities such as volunteering, happy hour, or even a laser tag night can significantly improve rapport within of the team. These types of events help your team see themselves in real-life scenarios, making it easier to communicate and work with each other. Need team building ideas? Find 6 team building activities to unite your team 13. Encourage your team Your team should feel appreciated for all the work they do, and it’s your job to ensure they have that sense of accomplishment. Motivate your group with short pep talks or individual pep sessions to boost team morale . 14. Maintain a positive atmosphere in the office Whether it’s hanging motivational quote posters around the office or having “Donut Day” once a week, find ways to make your teammates happy. Foster a positive work environment by complimenting and recognizing people who excel in their role. 15. Celebrate victories Your team has set goals and a mission to accomplish. Whenever these goals are met or exceeded, you must be ready and available to reward your team’s work . Host a team party or find ways to honor

In January 2020,  Google  announced  a major update  : the algorithm responsible for scanning and positioning web content has been improved. Following this update, many sites saw their organic traffic drop, as well as their positioning on the keywords that interest them. So How to Write Web Content Well According to Google, Does this mean that your website, your article or your web content is bad? Not necessarily. Because the targeted keyword may be very competitive.  The objective is therefore to rework the content in question, to bring it up in the search results. To help us  improve our positioning and the quality of content , Google provides some ideas… Source:  https://webmasters.googleblog.com/2019/08/core-updates.html What is web content? All content intended to be published on the internet: Blog posts Press notes Videos for Youtube Infographics for social media Product sheets (e-commerce catalog) Fixed pages for a website Landing page for an SEA campaign eBooks Podcasts As we can see, the content can be varied and not just textual. ps: each content has its own medium and preferred distribution platform (WordPress, Spotify, Youtube, Facebook, etc.). Content quality questions Does the content provide original information, reporting, research or analysis? Does the content provide original information, reports, research or analysis?  In other words, does your content provide something that does not already exist and if possible, its own expertise.  This is the question that opens the Google guideline and undoubtedly the most important: do you actually have something to say? Without doubt, if you focus on your sector of activity and your core business, what you are paid for and what you are an expert or specialist for. Does the content provide a substantial, complete or comprehensive description of the topic? Does the body of the text provide a substantial, clear and complete description of the subject (announced in the title)?  In short, do you answer the question, the promise included in the title. This seems trivial, but it is not: too much content skims over the subject it sets out to cover. In this case, it is better not to produce anything at all!  Does the content provide insightful analysis or interesting information that is beyond obvious? Does the content provide insightful analysis or interesting information that goes beyond the obvious? Paraphrases and content that says nothing are doomed to failure. The article or content must provide a vision or data that the Internet user would not otherwise have had (or at least that he would have had difficulty finding).  If the content draws on other sources, does it avoid simply copying or rewriting those sources and instead provide substantial additional value and originality? If the content relies on external sources, does it avoid simply copying or rewriting those sources? Rather, does it bring additional and substantial value and originality? We can undoubtedly say – without being too mistaken – that 90% of the content produced is simply the reproduction of existing content. An opinion of an opinion… And most often based on unreliable sources.  Does the headline and/or page title provide a descriptive, helpful summary of the content? Does the page title provide a descriptive and useful summary of the text that follows?  The title should match the body of the text and the introduction should already provide the essential information (a bit like a conclusion). Does the headline and/or page title avoid being exaggerating or shocking in nature? Is the title of the content exaggerated or offensive?  The algorithm does not value a title that simply aims to generate clicks; on the contrary ! So be careful because a selling title can be disqualified… Nobody likes to be “scammed”. Note that the time spent on the content, likes and shares are all indicators for Google: if your title is selling but the body of the text is disappointing, Internet users will let you know… They will leave after a few seconds and your well-written content will be forgotten.    Is this the sort of page you’d want to bookmark, share with a friend, or recommend? Is your content the kind of content you would like to “favorite,” share with a friend, or recommend?  Rather than wondering how to position an article and get clicks, let’s ask ourselves if we are proud of the result… if we would like to find this kind of content on the internet. We must therefore put ourselves in the shoes of our customers and Internet users.  Would you expect to see this content in or referenced by a printed magazine, encyclopedia or book? Could your content be published in a magazine, encyclopedia or book? The question that hurts… Most of us would probably answer in the negative.  Reliability of information Does the content present information in a way that makes you want to trust it, such as clear sourcing, evidence of the expertise involved, background about the author or the site that publishes it, such as through links to an author page or a site’s About page? Does the content and its manner of presenting information inspire confidence, providing clear sources, evidence of advanced expertise, a biography of the author or publishing site (e.g. via links to a page author or “about”)?  The reliability of the information provided is at stake here: the simple fact of citing sources reassures the Internet user and demonstrates the seriousness of the author. Remember to carefully select your sources and do real “journalistic” work. Even superficial, it is interesting – as the author of the content – ​​to share your LinkedIn profile or your biographical page for Good Writing Web Content. If you searched the site producing the content, would you come away with an impression that it is well-trusted or widely-recognized as an authority on its topic? Do you feel the content producer is trustworthy or recognized in their field? Sites such as Wikipedia or academic articles found on Google Scholar are authoritative. They mention their sources and do not hesitate to clearly mention the flaws in their own content. We feel that their objective is to strengthen collective knowledge and Write Web Content Well.  Is this content written by an expert or enthusiast who demonstrably knows the topic well? Is this content written by an

Over the past five years, a real revolution has occurred in the world of computing; this revolution is the explosion of the Internet, more particularly the foundation on which it is built: the Web, considered as a tool for communication, research/publication of information, Website Design and creation of new services. Step 1: Take stock of your project Objective:  This is about defining the reason why you want to create your website. Selling online? Make a presentation of your company and your activities? Obtain new customers? Your answer will surely determine the price of your website! Business model:  What are the ways to make money/customers with your site? Advertising, subscription, contact request, online sales, partnership. It is important to determine the economic model of your site to highlight your products, subscriptions, contact forms, advertisements, etc. Targets:  If you have already thought about the business model of the site, you must have surely answered this question. Who is the target of your site? Remember that you do not address a senior and a junior in the same way. Likewise, your speech to a company will be different from that for an individual or an association. Determining who your target will be will make it easier to highlight your pages and keywords for SEO. Delivery time:  Do you have delivery requirements? A good website creation service provider often has a busy schedule, so you need to plan the design of your website as quickly as possible. Online stores need SEO or advertisements to make sales. This referencing takes time: this time is to be expected. SEO  : Do you need to make your site known? If you are not looking for new customers, there is no point in focusing on SEO. If, as in 90% of cases, you create your website to obtain new customers or to sell your products, visibility is essential. There are many methods to generate traffic to your website: – Natural referencing (Position of your site on search engines) – Paid referencing (Essentially Google Adword campaigns) – Partnership: exchange of links with the site of your partners – Social networks: Like, Twitt, Google + and other exchange networks SEO can double or triple the price of your website. So take the time to study the question with your service provider. Step 2: Establish specifications The drafting of the specifications allows those involved in the design of the website (Graphists, SEOs, Coders), to list all the tasks they will have to carry out, as well as the constraints they will face in carrying out their work. project. As part of a service provider – client relationship, the specifications must remain comprehensible and be able to be clearly understood by the client. Remember that the specifications arise above all from the client’s project/ideas. Description of the graphics Detail all the graphic and ergonomic ideas of the site. Color codes, logo, site structure, animations, etc. Everything that will be linked to the graphics of the project. Description of pages List all pages, sections and subsections. Present them with a short description. The goal is to show the client that you understood what they wanted on each page. Technical description Present all the functionalities that have not been listed with the presentation of your pages (contact form, slider, search module, etc.). Step 3: Domain name & Hosting Domain name optimization:  The domain name is of crucial importance for your future audience. To reserve your domain name, 2 options are available to you. Use your company name as your domain name so that your customers can easily find you on the web. This choice corresponds very well to companies wanting a presentation website. If, on the other hand, your website aims to find new customers, you must choose a domain name identical to a Google search related to your activity. At Info Conception du site internet, for example, we build websites. The domain name creation-de-sites-internet.fr was therefore ideal for Internet users to find us when they are looking for web professionals. What to do if your domain name is already taken? Try a different spelling or domain. If you want to sell shoes online, try: boutiquechaussure.com /fr, boutique-chaussure.com/. fr, ventedechaussure.fr /com, etc… You will eventually find it. If the domain name of your dreams does not seem available, you can also try to buy it, some are for sale for very affordable prices. So try to approach the owner for this purpose. Note that the older a domain name is, the more Google trusts it. This is really an asset for the natural referencing of the site. So consider repurchasing or purchasing a domain as soon as possible. Likewise, depending on your means, reserve a domain name for the longest period possible. If you think that your site will last for years, it is because you are sure of your project: Google will take into account your faith in your project. Choice of hosting: The choice of hosting will depend on the type of your website. eCommerce: Online sales sites need a substantial SQL server and storage space that can cope with the numerous products and images present on the product sheets of this type of website. Count on €11.99 including tax for a “Performance” subscription with ovh for 500 GB hosting with a private SQL server. Showcase Site: Showcase sites, unlike eBoutiques, do not need a lot of hard drive space or a large database. You can therefore reduce costs and opt for a “personal” subscription at €2.39 including tax per month for 100 GB hosting. Site with a large audience: Sites with a large audience (> 25,000 visits per day) will require a dedicated web server. Prices vary depending on the technical capabilities of the machine. Between €85 and €1100 monthly at ovh. At this level, it will be good to consult a web expert to guide you in choosing your dedicated server. Read More: How to Host a Website in Morocco? Step 4: Graphic Design This step is the specialty of the web designer, during this process the graphic designer will create the visual of the website. This step visually concretizes the client’s expectations and gives a real impression of the progress of the project. Graphic models are generally created with Adobe Photoshop software. Once the graphic files are finished, they are sent to the integrator for

You have decided to create a site for your business, you have received service providers and now you are wondering what you should say or put in the pages you plan to create? Here is an article that explains what is interesting to say on your company’s website. Introduce yourself in detail Most entrepreneurs suffer from blank page syndrome when it comes to presenting their business (on the Internet or elsewhere). You often have the impression of stating the obvious and yet, if you know your company perfectly, the products and/or services it offers, etc., this is not necessarily the case for your customers and even less of your prospects! So don’t be afraid to talk about things that seem obvious to you , the little things will perhaps be the arguments that will touch your prospects the most. Remember to  clearly name your activities  : you are a florist, say so; you repair household appliances, let people know. Do not hesitate to detail all your fields of action, your area of ​​intervention, etc. Also talk about your additional activities or the services that you can provide in addition to your customers. Ideally, you should offer  one page per activity, with fairly extensive content  that explains what you do of course but also your unique way of doing it which demonstrates to your prospects the interest in working with you. You must present your arguments and highlight your strengths! After all, your site is your digital salesperson, it is he who will convince your prospects to contact you to work with you. Let’s take the example of Marie who manages a gourmet restaurant which has a centuries-old cellar in which a special room has been set up. Its website could be broken down like this: a home page in which it presents the key elements of the restaurant a page on which she traces the history of her restaurant established for almost a century in her city a page dedicated to its team which presents, among other things, the career of its starred chef and its renowned sommelier a page presenting the restaurant’s menu, menus and cellar a page dedicated to reservations indicating how to reserve a table, how to reserve as a group or privatize the restaurant and how to offer a meal in your restaurant as a gift a page presenting the cellar room which indicates that tastings can be organized there with the restaurant sommelier and seminars or meetings for companies a gallery offers photos of the place and dishes a contact page contains all the information necessary to get to the restaurant or make contact, it also presents links to the company’s social networks Don’t copy, use your own words One of the golden rules when writing content for the Internet is not to copy your competitors, your supplier… While it is good to know what your competitors say on their site, the way they approach things, the arguments they put forward, etc., it is absolutely not relevant to copy/paste their content on your site. First,  it’s not good for your SEO  since Google analyzes and detects similar content and penalizes the sites that offer it. You therefore risk never seeing your site appear in the first pages of Google results if you choose the easy option. On the other hand,  it’s not good for your business . Put yourself in the place of your prospect looking for a company like yours and who will visit one, two, three sites which will offer them essentially the same content, the same information, the same arguments….H ow to make a choice ? Why choose your business rather than that of a competitor? The only reason that can motivate your choice in this case will be the price. And that’s probably not what interests you. You must therefore focus on  highlighting YOUR company, its unique know-how, its strengths  so that the prospects who interest you know in a few seconds that they are on the right site, that they have found the professional who understands and meets their expectations.

To operate a  website in Morocco , you need several elements:  web hosting in Morocco  and a  domain name  in particular. In this article, we will explain to you how to  host a website  ? What is the role of web hosting? Web hosting is a  server  where different  site managers  store their websites. How does web hosting work? In web hosting, site managers store digital files (HTML, documents, images, videos, etc.) on a web server. The web host is the company that provides its servers to  store the websites  and also provides connectivity so that visitors to the site can consult the files deposited on the server. Web hosting providers  in  Morocco also offer other services that they very often include in their  Morocco  web hosting package : WHOIS domain name registration Website creation  Email hosting to  send and receive emails using your  domain name Technical support On what criteria should you choose to host a website with a service provider? Several factors can be taken into account when choosing a  host . These criteria include  server performance ,  price , features, customer support and server location. The different types of hosts to know how to host a website There are several  types of hosting , they act as a  storage center for websites  but differ in  storage capacity , control, technique and  speed of the server . Furthermore, we also choose them based on their reliability. Shared hosting On  shared hosting , the website is on the same server as other sites. The pool is shared (RAM, processor, etc.). These are generally standard sites that are hosted on this type of server. VPS hosting Hosting on a  virtual private server  divides the server into several virtual servers on which each website is hosted. Thus, the site is hosted on a single dedicated server. Dedicated hosting Recommended for “big sites”, dedicated hosting offers total control over the web server. The server is owned by a single client. Cloud hosting Cloud hosting allows traffic to be managed on each site. Several servers operate in parallel to host several websites and adapt resources  according  to traffic. The role of the domain name What is a domain name? A domain name is a string of characters that allows the website to have its own identity. Google.com is a domain name for example. To have a domain name, you must register it with a  domain registrar . c2m allows you to register your Whois domain name. Understand the difference between a domain name and web hosting Even though web hosting providers integrate domain name registration, web hosting and domain name are different. A domain name is the URL that allows you to access your site’s storage (web hosting). C2M offers computer hosting and shows you how to host a website. c2m  has its own servers, configured and managed internally to offer computer hosting of websites in a secure manner. The C2M company operates several  data centers in France and Switzerland to improve the  SEO of websites .  C2M’s IT hosting offers do not limit traffic (some IT hosts block access to the site during traffic peaks) and offer  daily backups  as well as  free technical support  . Furthermore, with C2M, you will be able  to host your emails  directly from the same interface with several features including the automatic responder. You can also discover   C2M’s professional messaging solutions . Of course, C2M IT hosting integrates MySQL ,  PHP My Admin  and  Microsoft SQL Server databases  . C2M offers the domain name for free if you change web host. You can discover the  4 computer hosting packs  offered by C2M, which includes 5 to 10 GB of disk space , up to 100  private FTP accesses , 1 to 10 domains and  subdomains  as well as 100 email accounts How to host a website? Once you have read the above elements, C2M will send you connection credentials to your server. These identifiers will be necessary if you wish to create your site yourself. If you are looking for a  website creation service provider , we offer the  creation of websites  with C2M .  Then, the  database  is created allowing all the files to be stored to display the website. Read More: How to Choose Your Business Management Software?

Are you a  business  and are currently looking for an  IT equipment supplier  to start your business? Do you want to start off on the right foot by equipping yourself with  reliable and efficient computer hardware and software  over time? Or do you want  to replace your computer equipment  ? Here’s how to go about  selecting an IT hardware provider  : To select your computer equipment ( laptop ,  hard drive , etc.), you must set several selection criteria, this may be the  reputation of the product or brand , the  financial health of the company  which designed the product,  proximity  with your company, the  quality of support , the  speed of intervention , etc. For businesses, it is sometimes helpful for the vendor to train staff on how to use the tool or offer a  maintenance contract  to track the product after purchase and address all of the tool’s necessary configurations with the systems already present in the company. The relationship with the supplier is essential because the company will have to communicate regularly with its  IT service provider . We therefore recommend that you request comparative quotes from several companies to study their services, their prices, the clauses in the contracts and the recommendations for the computer equipment to use. The role of the IT equipment supplier A high-performance IT equipment supplier must be able to advise you on the most suitable equipment and services to make your business run as efficiently as possible. Choose C2M as your IT equipment supplier? C2M has a  team of technicians dedicated to the maintenance of  its customers’ IT equipment . It supports companies that are just starting out but also larger companies with large-scale IT systems. For several years, it has demonstrated its  expertise in computer hardware ,  proximity to its customers  and the  quality of its support . C2M also offers  IT maintenance contracts adapted to the needs of its customers . Read More: How to Choose Your Business Management Software?

WHAT IS RFID? RFID is an acronym for “radio frequency identification” and refers to a technology by which digital data encoded in RFID tags or smart tags (defined below) is captured by a reader via radio waves. RFID is similar to barcoding in that data from a tag or tag is captured by a device that stores the data in a database. RFID, however, has several advantages over systems that use barcode asset tracking software. Most notable is that RFID tag data can be read outside of line of sight, while barcodes must be aligned with an optical scanner. If you are considering implementing an RFID solution, take the next step and contact the RFID experts at AB&R® (American Barcode and RFID). HOW DOES RFID WORK? RFID belongs to a group of technologies called automatic identification and data capture ( AIDC ). AIDC methods automatically identify objects, collect data about them, and enter that data directly into computer systems with little or no human intervention. RFID methods use radio waves to achieve this. At a simple level, RFID systems consist of three components: an RFID tag or smart label, an RFID reader and an antenna. Maro c RFID tags contain an integrated circuit and an antenna, which are used to transmit data to the RFID reader (also called interrogator). The reader then converts the radio waves into a more usable form of data. The information collected from the tags is then transferred via a communications interface to a host computer system, where the data can be stored in a database and later analyzed. RFID LABELS AND SMART LABELS As noted above, an RFID tag consists of an integrated circuit and an antenna. The label is also made of a protective material that holds the parts together and protects them from various environmental conditions. The protective material depends on the application. For example, employee ID badges containing RFID tags are typically made from durable plastic, and the tag is embedded between layers of plastic. RFID tags come in different shapes and sizes and are passive or active. Passive tags are the most used because they are smaller and less expensive to implement. Passive tags must be “powered” by the Morocco RFID reader before they can transmit data. Unlike passive tags, active RFID tags have a built-in power supply (e.g. battery), which allows them to transmit data at any time. For a more detailed discussion, refer to this article: Passive RFID Tags vs. Active RFID Tags. Smart labels differ from RFID labels in that they incorporate both RFID and barcode technologies. They consist of an adhesive label embedded with an RFID label inlay and may also have a barcode and/or other printed information. Smart labels can be encoded and printed on demand using desktop label printers, while programming RFID labels takes more time and requires more advanced equipment. RFID APPLICATIONS Morocco RFID TECHNOLOGY IS USED IN MANY INDUSTRIES TO PERFORM SUCH TASKS LIKE: Inventory management Asset Tracking Staff monitoring Access control to restricted areas Identification badges Supply chain management Prevention of counterfeiting (e.g. in the pharmaceutical industry) Although RFID technology has been used since World War II, demand for RFID equipment is increasing rapidly, in part due to mandates issued by the U.S. Department of Defense (DoD) and Wal-Mart requiring their suppliers to enable products to be traceable by RFID. Whether RFID compliance is required or not, applications that currently use barcode technology are good candidates for upgrading to a system that uses RFID or a combination of the two. RFID offers many advantages over barcodes, particularly the fact that an RFID tag can contain much more data about an item than a barcode. Additionally, RFID tags are not susceptible to damage that can be caused by barcode labels, such as tearing and smudging. From reading distance to the types of tags available, RFID has come a long way since World War II and there is a bright future ahead of us. Review the evolution of RFID. Read More: RFID for parking system

Looking for  free CRM software that will still allow you to effectively manage your customers and contacts? You’re in luck: here is a selection of 8 CRM (Customer Relationship Management) tools that are worth a look. Open and free, these online solutions can assist you in your commercial management, the development of your sales and the monitoring of your prospects. 1) Invoice.net Both invoicing software and free online CRM,  Facture.net  is the ideal tool for managing your database of customers and prospects while simply generating your invoices and quotes. Perfect for self-employed people or small businesses, it facilitates your business management and helps you identify business opportunities, while simplifying the export of your data as much as possible. French language 2) CRM cream A French CRM tool developed by a team from Marseille,  Crème CRM  covers numerous functionalities: customer relationship management, marketing tools, sales force and even reporting. A very complete open source software, in short. French language 3) Hubspot CRM Hubspot CRM  is a free CRM solution intended particularly for SMEs with numerous features and a simple and fluid interface. It helps you boost your sales productivity with clear visibility of your sales pipeline and automatic recording of your customer interactions. French language 4) SuiteCRM SuiteCRM  is an open source CRM which describes itself as a viable alternative to SalesForce and other market leaders: it is not for nothing that it is one of the most popular solutions of its kind. Although it can be downloaded for free, SuiteCRM has many paid extensions to increase its functionality. English language 5) Dolibarr Dolibarr  is another reference for free online CRM. This free software is a real complete management tool, which however makes it a little less accessible. Like SuiteCRM, it has a store of paid modules (the Dolistore) to obtain additional functions. French language 6) CiviCRM CiviCRM  has the particularity of being intended for non-profit organizations, NGOs or even pressure groups. Another specificity of this free and open source solution: it must be integrated directly into your favorite CMS (Content Management Software), whether WordPress, Joomla! or Drupal. You can then use it on your website. French language 7) EspoCRM Another free CRM software,  EspoCRM  is equipped with the essential functions that an SME or VSE has the right to expect. Its appreciable ergonomics make it easy to juggle various tasks: order management, sales, calendar, social networks, etc. English language 8) Agile CRM Let us point out from the outset that Agile CRM  is only free for up to 10 users (so it will be suitable for small structures). Although limited, this free version still allows you to build a contact base of up to 1000 people and companies, manage your calendar, perform lead scoring and several other features that make it an interesting choice. Also read  :  How to master the art of selling with CRM?

Creating a digital strategy for your website is equivalent to building an action plan through which a company can effectively establish its online presence. It’s about approaching a set of points, means and objectives to have a course of action to follow while knowing what to do and how to do it. What is a (global) digital strategy? The digital strategy is generally linked to all the actions or action plans implemented, in order to communicate via the internet and through different channels, such as social networks for example. Its aim is to provide the different steps to follow in order to achieve previously defined objectives. The digital strategy includes numerous points to be defined which mainly come in response to problems. These issues may have a link with visibility, traffic, image, etc. and in these cases it is often necessary to work on the digital strategy in conjunction with sub-strategies which will be integrated into the latter. The content to be distributed and everything that this implies such as editorial planning, community strategy where it will be a question of management and animation of communities and the actions to be deployed to engage its members. You also have the influencer marketing strategy if it is part of a logic of promotion and search for visibility and/or traffic. As a reminder : Content strategy Editorial strategy The community strategy Influencer marketing strategy. To the extent that any company wishing to position itself on the internet seeks to develop its sales, we would say that the implied goal or purpose of the majority of digital strategies is to increase its sales. We can also work on the brand, notoriety, image or even customer relations to the extent that it remains linked to online actions via the internet in particular. Any company wishing to set foot on the internet must necessarily go through a digital strategy by laying out its objectives, and the means made available to it to achieve them. With the Internet becoming a new opportunity for many companies as well as a vast area for conquering new customers, there is no question of missing out. The first step will therefore consist of establishing a diagram that will answer the primary questions. Note:  Developing a digital strategy requires good knowledge of the internet, social networks, and tools to ensure the smooth running of your work. At the same time, it is important to understand the vision of the company that will enter the internet. How to create a digital strategy for your website? The role of the digital strategy for your website is to give you a course of action to follow, to start or improve your online presence. This involves establishing an action plan with everything that will be necessary to prepare your presence on the web, in order to achieve your objectives. Do you want to develop your online presence via different levers such as increasing your visibility, your traffic, working on your e-reputation, making your products, your services known… all this through the internet? You will then have to go through the digital strategy in order to cover all of your needs and then deploy it online. During and after, you will monitor your results based on performance indicators: KPIs and you will be able to establish your ROI (Return on Investment) How to establish your digital strategy for your website? To begin the digital strategy of your website, there is nothing like a blank sheet of paper to develop the  QQOQCCP  which is a familiar term used in marketing and in different areas requiring an action plan. Comparable to the  5W  in English (Who, What, Where, When, Why) the QQOQCCP in French allows you to establish a global vision of the why of a presence on the internet for example. By answering all of these questions, we will obtain an initial framework before going further by developing each point raised. Who ? – What ? – Or ? – When ? – How ? – How much ? – For what ? The QQOQCCP is the basis. Answering all of these questions is a must to get started. Why do I want to be present on the internet? What will my target be? What services/products will be displayed/sold? What will my needs be to activate my digital presence? (blog, social media accounts, etc.) What are and will be the means made available to me? (time / men / tools…) What will be the budget allocated to establish my digital presence? Analyze  your old communication plans to improve your digital strategy To enable you to measure the effectiveness of your digital strategy, it would be interesting to take stock of your previous actions in terms of communication (if they existed). You will thus be able to compare your past directions and those to come. See what you have done in the past and what has worked. You will thus be able to improve certain points or review your action plans in depth. If you already have a website, plan an audit to see if it is still up to date and if it meets your current and future needs, but also those of your visitors. Is it necessary to update the website? And if so, what will be the points to improve or review? Do I need to completely overhaul? How to integrate the latest technologies? How to speed up your loading time? etc… Why review your website in the first place? In most cases, companies are looking for visibility and traffic on their website. If you develop a digital strategy for your website in this sense, it is clear that the aim will be that Internet users can browse your website to find products, services and information. If your site is no longer up to date, if its ergonomics needs to be reviewed or if many elements risk driving Internet users away, this will be the first point to review. Without it, your digital strategy would not have the desired impact. It is therefore preferable to focus on the basis (the foundation) of your strategy: Where you will lead Internet users. So the

Productivity  is being productive. In economics,  productivity  is the relationship between the production of goods or services and the means necessary for its realization. Productivity is increasingly sought after among employed people or among the self-employed. Bordering on hyperactive, you must be able to manage a maximum of tasks in a minimum of time. Let’s look at how to be more productive at work. Working smart is therefore essential. Your attitude is undoubtedly the determining point of your ability. However, there are little tips and tricks that can help you achieve your goals and be as efficient as possible at work. Here are a few tips : Stay organized in your work This is one of the most important points on how to be more productive at work, because organization is a key element. This goes through several stages, including first your space. If your desk, whether at home or at work, is messy, it will be very difficult psychologically to concentrate. Always keep a clear and clean workspace. Classify your work files well to help you find everything you need quickly. Remember to measure the time spent on your tasks to better evaluate your upcoming missions and those in progress. Use ToDo Lists to see your progress and not lose sight of your goals. Avoid time-consuming distractions on the internet Working on the internet requires a certain amount of mastery to concentrate on your tasks and avoid anything that is collateral. Distractions such as entertainment content and site visits that never stop taking you from one post to another… should be avoided. Use URL blockers if it helps, but above all, don’t deviate from your tasks to stay productive. Instead, view distractions as a reward at the end of the day. Choose suitable equipment to be more productive Productivity also requires comfort.  If you work from home, choosing the right equipment and furniture for your office is your role. Choose a comfortable ergonomic office chair  that adapts to your body shape and allows you to sit for several hours. You will not have to suffer negative consequences on your physical health. Beyond a comfortable ergonomic office chair, we also advise you to invest in lighting that will not affect your vision. Place your desk in a naturally lit room, near a window. In the evening, choose a “warm” white LED bulb for your desk lamp and make sure that it is not reflected on any of your screens. Opt for a work computer that is comfortable for your eyesight but even mobile if you don’t have the budget for a desktop and a laptop. Otherwise you will also have the possibility of pairing a large screen to your laptop PC to work in better conditions. The work environment: home or external office? The environment is very important because it allows you to set limits, avoid demands at home and work with new people. For budgetary reasons, working from home can be a temporary solution. Ultimately it is interesting to change space to see people and set limits to your working hours. The environment is important from a personal point of view because it also allows you not to mix your private and professional tasks.  At home we will inevitably have requests (children, spouse, etc.) or attractions on personal matters. Measure your motivations and possibilities from a budgetary point of view. Coworking spaces are an ideal solution to get started at a lower cost. Get Things Done! The GTD method Get Things Done is an expression that gave its name to a productivity method. The goal is to ask yourself the right questions in order to prioritize your tasks and focus on those that are most important to be more productive at work. Start by writing down all the things you have to do. Then ask yourself if you can start straight away. If so, plan and begin the task in question. Otherwise, discard it or incubate it for the next day. Get a calendar and use it to plan your longest projects. Thanks to this, you will know exactly what to do in the next few days, which will help you motivate yourself because you will see better where to start. Take breaks and take care of yourself Consider taking breaks from time to time and getting up from your chair to walk for a few minutes.  This will keep you from feeling sluggish and numb. Go outside if you can to walk a bit and get some fresh air. Breaks are important across web careers. You have to remember to leave your screen to rest your eyes and walk to activate your lower muscles… stretch from time to time, and that is more important to be more productive at work Don’t stay locked in your work area! Productivity is never long-lasting if your body and brain are not in harmony.  Never forget to take care of yourself. This also involves a balanced diet and regular physical activity. Why not start your day with a session of yoga or a session at the gym. If you work outside the home, consider cooking at home and bringing your lunch to the office. Avoid the easy solution like chips/cokes at the local supermarket. Read More: Understanding RFID Technology

The Facebook pixel! Does that speak to you?  It’s a small tracker that allows you to increase the conversion rate of  Facebook Ads . It is essential when you regularly advertise via Facebook to promote your products and services. So How to install the Facebook pixel to target your advertisements? Find out how to install it after the few changes made by Facebook to the procedure. Facebook Advertising and Facebook Pixel Are you used to using Facebook advertising and do you use it to carry out your  web marketing strategy  ? Don’t forget to use the Facebook pixel to track your visitors and thus improve the conversion rate of your Facebook Ads. In this article we will tell you about the  Facebook pixel  which aims to  target Internet users  likely to be interested in your content, your services or the products that you present on your website. This pixel is to be associated with your  Facebook advertising campaigns . What is the Facebook pixel? The Facebook pixel is therefore a small tracker which allows you to monitor  the conversions  of your Facebook advertisements. It allows you to track your visitors and know which pages they go to to see your products/services and therefore whether they finalize (or not) a purchase. For example, when you view an item on a  merchant site  and ultimately do not buy it, you will subsequently find it on the  social network Facebook  in the  advertising feed  or elsewhere on other websites than you will visit. This Facebook pixel has a function that allows you to contact your potential customers in order to convert them. Thanks to it, it is possible to follow up with visitors to your site who have not completed a purchase and thus improve the targeting and conversion rate of your Facebook advertisements. The advertisements will thus appear on the inserts of different websites or other channels broadcasting advertising, which they will visit. Pixel Facebook: what are the advantages of integrating it into your website? Integrating the Facebook pixel  into your website offers the major advantage of being able to broadcast targeted advertisements on Facebook to Internet users who have visited your site. To make this action possible, the pixel saves cookies from visitors to your site. This method is called  remarketing  or even  retargeting . The benefits of this advertising strategy are relatively numerous, the pixel helps you target people who have already visited your site on the one hand, identify the pages they have browsed, and on the other hand know the actions carried out by the Internet user. So, if they have validated a form or subscribed to your newsletter, you are informed thanks to the installation of the Facebook pixel. All this gives you the possibility of automatically sending them personalized ads on their  Facebook news feed . This pixel is a real sales opportunity for  online stores , which can in this way recover a portion of people who have not completed their purchases. It is therefore essential to install it when you advertise on Facebook to maximize your chances of conversion. The social network Facebook has more than 33 million users per month in France, so it is a  powerful marketing space  to boost  sales . To better understand Facebook advertising and how Facebook Ads work, read this article first: Facebook Advertising Guide. This guide article will help you know how to create effective Facebook advertising and, above all, how to create targeted audiences by optimizing your advertising budget as best as possible. How to install the Facebook pixel? Recently, the installation of the Facebook pixel has evolved a little in terms of the procedure to follow via the advertising manager. We give you the step-by-step procedure using the example of installing the Facebook pixel on a WordPress site. To  install the Facebook pixel , you must first go to the  Facebook business manager  to retrieve your personal tracking ID. You will find it in your account by clicking on the “  Create ads  ” link at the top right of the page (see below) Once in the ads manager, you will need to retrieve the Facebook pixel by starting by accessing the menu at the top left (see visual below). Drag your mouse over  All Tools  at the bottom and then click on Pixels as shown below. The announcement given by Facebook about pixels and the recently redesigned table: Welcome to the new pixels page We’ve simplified the website data sent by each of your pixels. The redesigned dashboard shows all pixels associated with your account and displays generic event and activity data. You can compare the activity of multiple pixels or examine it over a period of time. Click Details to see detailed information about each pixel. You can review the number and type of events received, analyze recent event activity, create audiences based on your pixel data, and create and manage custom conversions. Then click on the blue button “   see configuration instructions  ”  Facebook pixel setup instructions You are now ready to install the Facebook pixel to ensure better conversion of your advertisements. When you arrive here, 3 solutions are available to you: Use an integration or tag manager Install the code manually Email instructions to a developer If you have no knowledge of the installation or do not wish to take care of it, validate the 3rd option. This method will automatically send an email to your developer or to a person who will be authorized to follow the instructions and install the Facebook pixel for you. If you want to do it yourself, you can choose the integration method or tag manager or even manually install the code. Method 1: Use an integration Via the first option consisting of integrating the Facebook pixel code, you will need to choose your partner. To tell you how to proceed, we will opt for WordPress which is the most used CMS to date for creating websites. Choose yours or click “request a new partner” if it is not listed. Facebook pixel integration via WordPress After opting for the WordPress partner, follow the instructions one by one starting by downloading the plugin which contains the Facebook pixel by clicking on the    Download  button  and then clicking on    Next  After downloading, go to your WordPress back office by selecting Extensions / Add in the side menu. Click at the very top of

Companies have understood that they must be visible online to increase their turnover and benefit from their digital transformation in particular. However, you must first think about the digital strategy of your website and then deploy it to succeed, there are 6 necessary things that must be in a professional website of a company. A professional website involves numerous parameters and particularly a long-term commitment to supply it with relevant content. Clear ! We don’t create a website just for the sake of a website. A strategy must take up the essential steps in its creation or overhaul and set precise objectives. Ambitious professionals will then have to offer an impactful, functional and quickly accessible website. In order to obtain a satisfactory result, the range of ingredients to be used must be based on the logic of substance and form. So here are the 6 necessary things that must be in a professional business website . The design of your website must be professional Design is one of the first attractive elements of a website. To make a good first impression,  it is crucial that your site looks good . Readers are quite sensitive to the appearance of websites. business management software This setting can influence online behavior. It is therefore not uncommon for visitors to change sites quickly because the previous one is not attractive. It is also not surprising that many brands devote a significant budget to the creation of their websites. However, be careful not to overdo it!  A website must be quick to load to prevent Internet users from leaving before the homepage has completely loaded. A fine and elegant site attracts more visitors than a site that lacks charm . With the rise of web development, it is possible to obtain a site offering an excellent quality/performance ratio. Between content and web ergonomics Marketing studies are formal; content is king . It’s what you offer to readers that helps convert them into customers. Internet users are looking for relevant information. Your business must then provide value-added content to the public while taking into account SEO fundamentals . Internet users generally don’t have a lot of time to devote to a site. Your products and services must therefore be identifiable at first glance. Your website must be ergonomic. It would be a shame if a visitor lost interest due to poorly presented content. Navigation must be intuitive; it must allow visitors to quickly access useful information. The company has an image to promote. She must make herself known. It is therefore crucial to present to the public  information related to the history of the organization, its missions, its expertise, etc. We need to know more about the management team, the structure’s network of activities if applicable. All this information will allow Internet users to better identify you. This “first contact” can be decisive subsequently, because customers are generally loyal to brands that they know quite well. Your site’s configuration should allow visitors to access this information from the home page. Offer visual content on your professional site The days of websites without images are over. The trend is towards the use of multimedia content. Images and videos are the cause of interest among many Internet users. There is no denying  the power of images that are worth thousands of words . They give credibility to your texts. With video, the effect is amplified and a real movement can be created downstream. As for images or visuals, favor professional infographics which are very viral on social networks. Lean on your community to survey them on current issues, practices, etc. Bring out figures and illustrate them with beautiful infographics. Remember to tag them with your contact details and the URL of your site. and it is among the 6 necessary things that must be in a professional website of a company. When it comes to videos, whether strictly professional videos, social videos, etc., visitors will quickly develop connections with your business. As a result, real engagement can arise within your community of readers. This strategy can then help convert Internet users into customers . Also think about employability and thus making the different actors involved within your company known. You can also organize webinars and then offer them as videos on your YouTube channel. Internal and external links to strengthen your network and your SEO Your professional website must have links to other sites or other important pages.  Include a tab on your blog to identify the content. Managed by a community manager, the blog is important for your e-reputation and your influencer marketing. c2m – ​​Visibility in search engines and social networks By strengthening the network of your website, you will also help to strengthen your SEO and offer your visitors sources that will always be supported by additional information. Without mentioning your competitors, you will always have a Wikipedia link which will consolidate your information. It helps attract visitors because it addresses themes of general interest. Businesses that have a blog enjoy more traffic than those that don’t. We thus distinguish the corporate or static website from the dynamic website because it offers content. Presence on social networks and professional platforms is very decisive in the business world . You will need to include links to your networks such as LinkedIn, YouTube, Facebook, etc. This strategy is all the more relevant as these platforms are among the most visited in the world. Social traffic is the easiest and fastest to acquire. Your business should also include links to your other sites ( by country, continent or geographic region ) where applicable. Multinationals use this model to allow Internet users to discover the extent of their activities. Think about Local SEO by indicating your location and contact details Your corporate website must clearly indicate the location of your general management and all your agencies or offices in the country. This information remains essential, although a large part of the operations are done online. You will need to meet people, organize events, etc. Your customers, partners and other stakeholders should be informed of the location of all your offices. You can use  Google Maps  to better orient your visitors. It is important to specify on your site all the channels to contact you. Mention your telephone numbers  where you can be reached. Your various email addresses must also appear in this section. If

Having a mobile application dedicated to your business can be a real added value for developing your sales, sharing important information and above all being connected to your users and customers. Have you thought about a mobile application for your business? What are the needs of a mobile application? This is the first question you will need to ask yourself so as not to go down a dead end path. Why is it important to create a mobile application? Try to ask yourself if this meets a real need and if other applications are not already good solutions to this need. Finally, if there are a multitude of applications in the same niche as yours, you risk seeing it drown in the stores. It must be the response to a real problem that you have identified.  In short, “I’m stuck trying to do something” or “I need to connect quickly to a certain brand but at the moment it’s not possible”. We can also think of mobile applications for sports or yoga classes which are proliferating and for which we will have to fight to impose them. Try to be unique and innovative! The utility must be strong to succeed in occupying an important place in the daily life of its user.  It is also a good way to bring together users. Let’s think about mobile running applications that encourage you to compare your results with the community. Applications have become a privileged link between the user and their creator but also with the rest of the users. In just a few seconds, you contact your banker, order the latest pair of trendy sneakers and send a message via professional messaging. The mobile app also comes with a strong value proposition. A subtle marketing strategy, it must evolve with the needs of the user. Define the target and usage framework for your mobile application To create an impactful mobile application that will find its audience, you absolutely must precisely identify the intended target. Young people, parents or seniors? Not all apps are aimed at the same types of people. What message do you want to send? Which age groups will be interested in the offerings of your application? Take the time to ask yourself these questions so that you don’t waste your time. Developing a mobile app can be time-consuming and impact your budget. It is important that you determine who the application may be of interest to. When you have selected the preferred target, now imagine how your audience will use this mobile application! Some applications are only useful at home,  such as a cooking recipe application. But others are more intended for outdoor use  such as GPS applications. You must plan for how the user will use this application and the constraints that will result from it. Try “living the app”! How do you imagine using the mobile application? This is the best way to meet the needs of future users. Choosing the appropriate platform and technology This is where the previous question takes on its full meaning! Depending on the type of use of the mobile application, you will also define the type of technology used. To do this, ask yourself when it will be used the most. For use at home, it may be relevant that it is accessible on a tablet. On the other hand, if it is intended for outdoors, it is better to focus on the smartphone that is easier to move. It is also important to ask yourself whether reading the media will be more practical in vertical or horizontal mode. Will you opt for cross-platform or native development? Everything here again depends on the target you want to aim for. Native development ensures better quality and optimized potential of the mobile application. But the multi-platform option is a vector for broader development of its application. You need to gauge the performance, speed but also the scalability of your mobile application. Choose an ergonomic interface Using the app should be easy to understand and intuitive. If the user has to complete many steps before reaching what they were looking for, they risk getting tired of using it and never coming back, or even opting for a competing mobile application. Be pragmatic and don’t overload the main interface of your mobile application.  It is practical to be able to draw the interface as you imagine it and to plan one or more pages according to needs. The application will aim to evolve with changes in the needs of your target. It is wise to plan for these potential changes so as not to get stuck with an application incapable of changing and becoming more efficient. If other applications exist, you can rely on what they offer while detecting the little extra that will make the difference. Need to log in to your mobile application? The best promoter of your mobile application will be the user himself! Don’t neglect the  social media aspect  and the possibility of sharing information from your mobile application.  A record made on a bike loop can be found in a few clicks on Facebook, Twitter or even Google+ while providing free advertising. Creating a personal profile helps you legally collect information about people who use your application but also identify new prospects. The mobile application’s privileged link with your audience invites you to enter into a certain intimacy on a daily basis. The user comes to your application when they need to and does not feel any intrusion into their personal life. The user experience becomes positive and offers a modern image of your company. This is low-cost mobile marketing and has as much impact as a larger, more widely distributed campaign.  Also consider the need to pay for a service or purchase a product. The user must be able to pay with methods they know and trust. To refine the project of creating a mobile business application, do not hesitate to call on the professionals at Appstud who will listen to your expectations and support you in bringing your mobile application to fruition. Read More: Why a mobile application for your business?

Today there are a multitude of systems allowing the easy and rapid implementation of online training. There are even several that are made to integrate with WordPress. We have therefore done a quick analysis for you of the best LMS  (Learning Management System) plugins . So what are the best online training systems? What are the best LMS plugins for putting online training? Learning management system plugins allow you to create and build online courses like LearnWorlds or Udemy but with WordPress. In our opinion, an ideal WordPress LMS plugin includes features to manage online course content, manage subscriptions, run and grade quizzes, accept payments, and more. In this article, we will compare the 3 best LMS WordPress plugins with their pros and cons to help you choose the perfect solution for your e-learning website. So what are the best online training systems? 1. LearnDash LearnDash – Best WordPress LMS Plugin LearnDash is the most popular WordPress LMS plugin on the market. It is also the easiest to use LMS plugin with tons of  features . LearnDash comes with a simple drag-and-drop course builder that lets you easily create multi-level courses with lessons, topics, quizzes, and categories. You can deliver all your lessons at once or plan them for the entire course duration with its Drip-Feed feature. Using LearnDash, you can assign assignments to users and then approve or comment on them. It also comes with quiz and test management tools with multiple question types. You can easily set prerequisites for students, such as completing a lesson before moving on to the next lesson. It offers many monetization options including subscriptions, one-time purchases, memberships, shopping cart, and more. for your online training course. You can accept payments using multiple payment gateways, including  PayPal, Stripe, and 2Checkout. It integrates seamlessly with bbPress, WordPress eCommerce plugins, and WordPress membership plugins like MemberPress. Dynamic Forums are a great feature of LearnDash that allow you to create course-specific forums where your students can interact and help each other. In our opinion LearnDash is the most user-friendly and flexible LMS plugin for WordPress users. It comes with a comprehensive set of features for managing your online courses. LearnDash easily integrates with many other third-party plugins and tools that make it even more powerful. It is a perfect LMS tool for schools, training organizations, entrepreneurs and anyone who wants to create and sell online courses with ease. Disadvantages of Learndash There appears to be some compatibility issues with other WordPress plugins such as page builders, caching plugins, etc. It is therefore necessary to check before installing it. Additionally, LearnDash is not an all-in-one solution in the sense that you may also need to have a shopping cart and membership plugin to add. 2. LifterLMS LifterLMS – Also one of the best WordPress LMS plugins LifterLMS is among the best online training systems , another powerful WordPress LMS plugin with many  great features  . It allows you to create engaging online courses and provide wonderful learning experiences to your students. It is easy to configure, even on existing WordPress sites. LifterLMS supports multi-level courses with training modules, lessons, categories, and more. The plugin gives you the flexibility to create smaller courses or full-fledged study programs. You can add multimedia lessons including video, audio, text, images, etc. to make your lessons more attractive and dynamic. It has drop-down content, course prerequisites, and group memberships to provide even greater control over the entire course duration. To boost user engagement, it comes with powerful features like automated emails, gamification with badges, and even certificates upon completion of a course. It offers built-in content restriction allowing you to restrict any WordPress page on your site to members only. LifterLMS includes a useful collection of extensions, which you can use to manage affiliates, integrate with ecommerce plugins, connect to your email marketing service, and more. The LifterLMS plugin allows you to easily sell online courses using WordPress. You can quickly set up credit card payments, one-time or recurring payments, course packages, coupons, and more. It can accept payments via PayPal, Stripe or manually by check. In our opinion, LifterLMS is a powerful and flexible choice for a WordPress LMS plugin. It’s easy to use and the setup wizard even installs a demo course for you. It is useful for fitness experts, musicians, leadership trainers, education entrepreneurs, and anyone who wants to make money selling lessons online. Disadvantages of LifterLMS It’s a bit more expensive, and the price will add up quickly if you choose to purchase individual add-ons. 4. LearnPress LearnPress – A Great WordPress LMS Plugin LearnPress is a free WordPress LMS plugin with powerful features. Unlike other LMS plugins on this list, which come with a setup wizard, LearnPress lets you do the setup on your own. Creating courses is easy using lessons, quizzes, and questions. You can use lessons and quizzes from one course to another. It also allows you to export content, so you can use it on other WordPress sites using LearnPress. It offers free and paid extensions, which allow you to extend the  functionality . It supports scheduled content (content drop), quizzes, assignments, grading, etc. It also supports integration with bbPress, WooCommerce, and WordPress membership plugins. There are also WordPress LMS themes created with this plugin. If you can’t decide which WordPress theme to choose for your learning website, you can use one of these themes. This prevents your site from breaking due to theme and plugin compatibility error. In our opinion, LearnPress is feature-rich and flexible. The initial setup can be a bit difficult for beginners. It supports PayPal by default, and other payment gateways are available as paid add-ons. Read More: Understanding RFID Technology

What is a CRM? It is a  customer relationship management tool  as well as a database with functions that allow the improvement of prospecting, customer loyalty, and the improvement of customer service. How to master the art of selling with CRM? A well-used CRM allows: 1- to increase turnover and reduce costs; 2- to optimize the efficiency of employees; 3- have a better understanding of customers. How do you increase turnover and reduce costs with the use of a CRM? There are several reasons why a CRM allows you to be more efficient and reduce costs. Let’s start with the most important thing, that is to say the contact base. The customer contact base is unique and centralized, which makes it possible to rationalize the management of contacts in the company from a single base where all contacts are entered, with all their sources and characteristics (active customers, sleepers, etc.). The effectiveness of the CRM can be measured by the increase in the number of contacts in the company’s database, with the income generated by new contacts compared to the number of contacts from the previous year. This can also be measured by the reduction in the number of “dormant” customers, and the increase in the average shopping basket. More efficient exploitation of the customer base is possible by setting up prospecting and loyalty chains (automatic scheduling of emails, calls, letters, etc. and sending using autoresponders). How can the increase in turnover and reduction in costs be calculated? How to master the art of selling with CRM? It is possible to calculate the return on investment by comparing, for example, the operations carried out before and after the implementation of the CRM. The 7 advantages of a CRM 1- Reducing the cost of customer acquisition It is in fact possible to analyze the acquisition cost of each customer based on the return on investment of each marketing action and it will therefore be possible to choose your commercial actions in order to better use the marketing budget. 2- Increase in turnover per customer The analysis and identification of products owned by a company and those consumed by competitors makes it possible to implement a policy of increasing the number and value of products consumed by customers by setting up reminders on the dates keys (end of competitors’ maintenance contracts), through dedicated arguments on a competing offer (takeover offers, etc.). It is therefore easy to offer new targeted services to current customers. CRM makes it possible to offer new services thanks to better monitoring of customer accounts, but also through the integration of new technologies. And that is very important to know How to master the art of selling with CRM? 3- CRM makes it possible to optimize the work and efficiency of employees By automating sales processes and structuring the activity, it is possible to compare the increase and reduction in employee performance from one year to the next and to be able to act to rectify the situation if necessary. CRM makes it easier to find information: Being able to find in one place all the emails, calls, documents that are linked to a given contact saves a lot of time, both for a sales representative and for an individual of the technical service. This gain can be measured by time lost by an employee to find information. 4- Process optimization The benefit of a CRM solution is that it makes it possible to analyze the company’s existing processes in order to analyze and simplify them. For example, to simplify document validations which can now be done without wasting time and in the transmission of a file electronically. CRM also makes it possible to simplify decision-making and the use of forms, as well as to get rid of procedures which are no longer relevant today. This will help the company gain agility. 5- More efficient management of actions is possible thanks to CRM. CRM makes it possible to analyze more precisely what employees and sellers do and to have concrete information on their activities. It is then easier to directly influence their actions through visit and call objectives on specific segments of the customer base, or by defining a minimum amount of time devoted to prospecting in meetings with sales representatives. 6- Reduction of administrative tasks A CRM will allow the reduction of administrative tasks thanks to the automation of work such as the production of activity reports, the management of automatic unsubscriptions to newsletters, the calculation of sales forecasts, the implementation of reminders and alerts. 7- Reduction of errors and entry time The information is entered only once by a person, and the entire structure of the company then benefits from it (salespeople, marketing department, technical department, etc.). In addition, the direct integration of data (name, email, etc.) allows you to save time in data entry by avoiding manual entries. CRM provides better responsiveness to employees by allowing them to no longer forget information (reminder, follow-up, etc.), which allows, for example, sales representatives to act at the right time when the customer makes a decision. The goal is of course to retain the best customers by offering them the feeling of being privileged customers, who are listened to and who are important to us. CRM allows us to place customers at the heart of the company and do what is necessary to satisfy them in order to keep them and make them buy more from us. Read More: Understanding RFID Technology

Do you have a physical store and are now looking to develop your business online? Discover some reasons that will push you to consider creating an e-commerce site. In 2016, more than 72 billion euros in turnover for e-commerce. These figures are dizzying and yet you feel little concerned. You probably think that these figures only concern web experts, that this is of little interest to you and you therefore prefer to concentrate on your physical and local business. However, you have more to gain than you might anticipate from creating a website. Surprised? Here are some reasons to take the plunge and create the winning mix: physical and online store: The web: an essential tool for every consumer France has approximately 52 million Internet users, or 82.9% of the population (October 2017 figures from Médiamétrie). The  web  is now an integral part of our daily lives and represents a colossal source of prospecting. These users are buying more and more online with a budget that continues to increase over the years. Indeed, according to FEVAD figures, the 37 million online buyers (i.e. 7 out of 10 Internet users who have made a purchase) placed an average of 33 orders in 2017 (compared to 28 in 2016) for a total amount of 2,184 €. This annual basket was three times less important ten years ago since in 2007, it was €763. This progression will continue in the years to come. Indeed, the e-commerce market exceeded 80 billion euros in 2017 and it is expected to exceed 90 billion in 2018 and 100 billion euros in 2019. This market is particularly driven by the brilliant growth of  m-commerce,  in other words commerce carried out via mobile Internet. In 2017, around 1 in 3 buyers used their smartphone or tablet. All these figures clearly demonstrate that purchasing behavior has evolved and that being present on the web by opening an online store has become necessary for a merchant. Placing an order from home while sitting on your sofa or at your service location saves time. As a result, today for many companies that already have a physical store, creating an online sales site has become essential in order to meet the needs of buyers. On the other hand, ordering online and then collecting your products in store is an essential service that most online retailers offer. Some have adopted click and collect, notably Darty, Boulanger, Auchan, Sephora. All this to create an online store. Intensified visibility With your store, you are only open 40 hours per week: for example Tuesday to Saturday from 9 a.m. to 6 p.m. and closed between 12:30 p.m. and 1:30 p.m. Creating an e-commerce site allows you to be open even when your physical store is closed. With a website, your business is open 24/7. Therefore, you can make sales even during the closing hours of your physical store. A rapprochement of borders Let’s continue in the same vein as the previous idea. you no longer exclusively reach the inhabitants of your city but you can reach all of France and beyond. If your site is in French, it is true that you will primarily reach a French-speaking clientele but if you offer a site in several languages ​​by translating it for example into English or Spanish, you can hope to reach the countries speaking these languages, the tourists and even foreign residents living in the territory. Opening an e-commerce site allows you to expand your customer base, attract new markets and therefore increase your turnover. Falling costs When you have a physical store, you must pay for your sellers, your premises, your advertising activities and all other expenses related to your store. Creating an e-commerce site allows for considerable savings as transaction costs are reduced and there are fewer mediators. It is important to also plan for the cost of maintenance, marketing and communication if you want to make yourself known and stand out from your competitors. A personalized relationship With a website, you can collect data on your prospects and customers through forms. For example, by setting up a newsletter subscription you will obtain the email address and occasionally the first and last name of the person subscribing. During online sales, you will obtain several pieces of information about your customers such as their first and last name, delivery address. You can even ask them for more personal information such as their birthday, their hobbies, the number and name of their children …to send them specific information. This collected data is important because it allows you to implement marketing strategies. So, every month you can send them a newsletter presenting your new products or promotions. Additionally, you can send them a specific email based on the actions they take. For example, you can send a reminder email after an abandoned cart, a thank you email after an order or an email to wish them their birthday. Offer more products than in store In your store, you have a limited sales and/or storage area and therefore the number of products that you display to the public is reduced. With an online store, you have no limits. It would be better to first offer the products on your e-commerce site before selling them in your store to know whether they will be a success or a failure. A higher average basket The average basket on an e-commerce site is higher than that in a physical store because on the web you are not in as much of a hurry as in a store and on most sites, products are added to the basket by a click. In addition, shipping costs are usually free from a certain amount. Psychologically, Internet users prefer to add 1 or 2 additional articles than to pay a few euros in fees. Easier shelf and online management In your physical store, when you put a product on the shelf, you generally move other products. When the product is heavy or bulky, the mission proves difficult. With an e-commerce site , putting products online is done very quickly, easily and immediately, no need to add the same product